Comments on: Consumers regard brand fans as unreliable http://www.theconversationmanager.com/2012/09/26/consumers-regard-brand-fans-as-unreliable/?utm_source=rss&utm_medium=rss&utm_campaign=consumers-regard-brand-fans-as-unreliable Everything you need to know to survive the age of conversations Thu, 06 Jun 2013 19:41:40 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: steven van belleghem http://www.theconversationmanager.com/2012/09/26/consumers-regard-brand-fans-as-unreliable/#comment-2502 steven van belleghem Thu, 27 Sep 2012 19:55:21 +0000 http://www.theconversationmanager.com/?p=7744#comment-2502 Hi Rijn, great to have you here on my blog. thanks for the feedback and to share your vision.I fully agree, people don't like extremists. Extreme brand fans are not the best influencers. Happy clients that you trust are very valuable. And as said in the article, there is still a big opportunity to work together with the 'extreme' positive people. Steven Hi Rijn,

great to have you here on my blog. thanks for the feedback and to share your vision.I fully agree, people don’t like extremists. Extreme brand fans are not the best influencers. Happy clients that you trust are very valuable. And as said in the article, there is still a big opportunity to work together with the ‘extreme’ positive people. Steven

]]> By: Rijn Vogelaar http://www.theconversationmanager.com/2012/09/26/consumers-regard-brand-fans-as-unreliable/#comment-2498 Rijn Vogelaar Thu, 27 Sep 2012 16:13:18 +0000 http://www.theconversationmanager.com/?p=7744#comment-2498 Thank you for sharing these valuable results! I think you have hit upon a very relevant point. There is a important difference between "brand fans" and "influential brand enthusiasts" (what we call Superpromoters). The average consumer doesn't want to be influenced by a brand fan, a stranger who he doesn't know personally. As far as he is concerned this is only a shouter. But when the brand fan is a person he trusts he will be influenced. Most of us only trust people we know personally and the research shows "People we know personally" receive the highest score by far. So circles of friendship & trust build the dynamics of influence. By the way, still some people will be influenced by a brand fan and this might still be very valuable. You might not be able to influence the average consumer but only the people who are ready for the message or looking for information. Thank you for sharing these valuable results! I think you have hit upon a very relevant point. There is a important difference between “brand fans” and “influential brand enthusiasts” (what we call Superpromoters). The average consumer doesn’t want to be influenced by a brand fan, a stranger who he doesn’t know personally. As far as he is concerned this is only a shouter. But when the brand fan is a person he trusts he will be influenced. Most of us only trust people we know personally and the research shows “People we know personally” receive the highest score by far. So circles of friendship & trust build the dynamics of influence.

By the way, still some people will be influenced by a brand fan and this might still be very valuable. You might not be able to influence the average consumer but only the people who are ready for the message or looking for information.

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