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	<title>Comments on: Why customer loyalty is declining and what companies can do about it</title>
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	<link>http://www.theconversationmanager.com/2013/10/10/why-customer-loyalty-is-declining-and-what-companies-can-do-about-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-customer-loyalty-is-declining-and-what-companies-can-do-about-it</link>
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		<title>By: Shep Hyken</title>
		<link>http://www.theconversationmanager.com/2013/10/10/why-customer-loyalty-is-declining-and-what-companies-can-do-about-it/#comment-5554</link>
		<dc:creator>Shep Hyken</dc:creator>
		<pubDate>Sun, 20 Oct 2013 20:44:25 +0000</pubDate>
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		<description>This is an another excellent article on how to create customer loyalty. The five reasons listed for declining customer loyalty are spot on. Most businesses are caught in a commodity trap. They look the same as their competitor. Giving something away for free won’t work long term if the customer experience is missing. This article makes the case that customer loyalty is not all about marketing. Customer loyalty is creating an experience that makes the customer want to come back.</description>
		<content:encoded><![CDATA[<p>This is an another excellent article on how to create customer loyalty. The five reasons listed for declining customer loyalty are spot on. Most businesses are caught in a commodity trap. They look the same as their competitor. Giving something away for free won’t work long term if the customer experience is missing. This article makes the case that customer loyalty is not all about marketing. Customer loyalty is creating an experience that makes the customer want to come back.</p>
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