Comments on: Content marketing is about high quality AND high quantity. http://www.theconversationmanager.com/2013/11/20/content-marketing-is-about-high-quality-and-high-quantity/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-is-about-high-quality-and-high-quantity Everything you need to know to survive the age of conversations Wed, 27 Nov 2013 18:21:48 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: steven van belleghem http://www.theconversationmanager.com/2013/11/20/content-marketing-is-about-high-quality-and-high-quantity/#comment-6101 steven van belleghem Fri, 22 Nov 2013 10:26:05 +0000 http://www.theconversationmanager.com/?p=8381#comment-6101 Hi Tim, Thanks a lot for your feedback. I agree with you. Good point. Thanks again. Hi Tim,

Thanks a lot for your feedback. I agree with you. Good point. Thanks again.

]]> By: Tim Vermeire http://www.theconversationmanager.com/2013/11/20/content-marketing-is-about-high-quality-and-high-quantity/#comment-6091 Tim Vermeire Thu, 21 Nov 2013 11:29:59 +0000 http://www.theconversationmanager.com/?p=8381#comment-6091 Hi Steven, interesting topic. I tend to disagree as from the first sentence, being "marketers don't produce enough content". I personally feel we shouldn't give marketing all power over "content production" because they not rarely transform content into something that feels like advertising. In light of structurally bringing content to the right communities in the correct context, that's not always beneficial. Instead, I challenge marketing to become the ones that truly make content marketing happen. That's not only writing yourself but equally making sure content is produced on time by the experts, coaching those experts in becoming better writers, etc. Hi Steven,

interesting topic. I tend to disagree as from the first sentence, being “marketers don’t produce enough content”. I personally feel we shouldn’t give marketing all power over “content production” because they not rarely transform content into something that feels like advertising. In light of structurally bringing content to the right communities in the correct context, that’s not always beneficial.

Instead, I challenge marketing to become the ones that truly make content marketing happen. That’s not only writing yourself but equally making sure content is produced on time by the experts, coaching those experts in becoming better writers, etc.

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