Conversation Management » CTR http://www.theconversationmanager.com Everything you need to know to survive the age of conversations Wed, 05 Jun 2013 17:53:53 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 The best place for a link in a tweet is… http://www.theconversationmanager.com/2011/10/25/the-best-place-for-a-link-in-a-tweet-is/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-place-for-a-link-in-a-tweet-is http://www.theconversationmanager.com/2011/10/25/the-best-place-for-a-link-in-a-tweet-is/#comments Tue, 25 Oct 2011 14:09:36 +0000 Erik van Roekel http://www.theconversationmanager.com/?p=5744 Ok.. let’s test your knowledge! The best place for a link in a tweet is:

  1. In the beginning of the tweet
  2. In the middle of the tweet
  3. At the end of the tweet

Make your choice!

The correct answer is the beginning. It turns out that the best area for clicks is about 25% of the way through the Tweet.

Dan Zarrella gathered 200,000 random bit.ly-link-containing Tweets. Calculate the click through rate (clicks on a link divided by number of followers of tweeter) with the use of the bit.ly API. And analyzed the relationship of the link’s position inside the Tweet and it’s CTR. Finally he placed it all in a heatmap:

And did you choose the right answer? ;-)

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