Last week, I spend a few days in Barcelona. During a short walk, I bumped into a great example of branded utility by Audi. Imagine yourself this location: blue skies, a beach, many people wandering around and this in one of the greatest cities of Europe, Barcelona. That's the location Audi choose to set-up an open air test track and show room to support the launch of the A1.
Clearly a great example of a conversation starter during the launch of a new product.
