Two weeks ago, during the IAB Think Big Conference, Yves Van Landeghem (@ief) from the agency Saatchi & Saatchi stated that Aveve was currently the most sexy retail brand in Belgium. For those who don’t know Aveve: it’s a retail chain specialized in gardening products. Some may find this a strange statement by Yves.
However, people who follow @Aveve on Twitter will fully understand. @Aveve is a beautiful example of joining the conversation. They address people in such a proactive, natural and positive way that it’s a joy to see. If you are a marketer who wonders how/if your brand should join Twitter. If you are someone who still thinks that Twitter is not for your brand. Well, I would strongly advise you to follow @Aveve and see how these people do it. Because, if a retail chain specialized in gardening products can do, my guess is you should as well.