The Conversation Manager

Where to buy

• 

  English version

  available at Amazon

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• 

  Dutch & English

  at Managementboek

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• 

  Dutch version

  available at Lannoo

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• 

  E-book version

  available at E-boek.org

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• 

  IPad version

  available in the App Store

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• Readers quotes

  • "The Conversation Manager is a breath of fresh air, it successfully reinforces the most important lesson for the modern marketer - to keep your eyes and ears open."
    Jessica Greenwood, Deputy Editor of Contagious Magazine

  • "Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager will change the way you do business"
    Ed Keller, CEO of the Keller Fay Group and former President of the Word of Mouth Marketing Association

  • "This is a real handle for structural change in the way we communicate with our customers"
    Adriaan Den Heijer, VP Marketing & Brand of KLM Royal Dutch Airlines

  • "The Conversation Manager astutely portays an emerging and transformative marketing role. Drawing on a body of solid research and cases form the US and abroad."
    Stephen D. (Stev) Rappaport, ARF Knowledge Solutions Director

  • "I recommend The Conversation Manager to any social media marketing, but also for traditional marketing professionals. We all need to be Conversation Managers, not just marketers."
    David Marutiak, User Community Ambassador of Vodafone

  more readers quotes

• About the author

  Steven Van Belleghem is Managing Partner of the global online marketing research agency, InSites Consulting. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth strategies.

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