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"The Conversation Manager is a breath of fresh air, it
successfully reinforces the most important lesson for the modern
marketer - to keep your eyes and ears open."
Jessica Greenwood, Deputy Editor of
Contagious Magazine
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"Steven Van Belleghem spells out clearly the new rules of
engagement for marketers and a road map for success. The
Conversation Manager will change the way you do
business"
Ed Keller, CEO of the Keller Fay Group
and former President of the Word of Mouth Marketing Association
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"This is a real handle for structural change in the way we
communicate with our customers"
Adriaan Den Heijer, VP Marketing &
Brand of KLM Royal Dutch Airlines
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"The Conversation Manager astutely portays an emerging and
transformative marketing role. Drawing on a body of solid research
and cases form the US and abroad."
Stephen D. (Stev) Rappaport, ARF
Knowledge Solutions Director
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"I recommend The Conversation Manager to any social media
marketing, but also for traditional marketing professionals. We all
need to be Conversation Managers, not just marketers."
David Marutiak, User Community
Ambassador of Vodafone
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"The Conversation Manager is a must read for those who
recognize the limitations of traditional advertising, and for
everyone who is eager to understand what makes the new consumer
tick."
Henk Eising, International Market
Research Manager of Heineken
-
"Steven's book provides a wake-up call and plently of
hands-on advice to all marketers to adapt to the new reality of the
new consumer."
Wouter Coox, Senior Manager
Direct-to-Consumer and Interactive Marketing of Procter &
Gamble
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"The Conversation Manager gives exciting insights into the
new world of advertising in the era of digitally empowered
consumers."
Thomas Duhr, Vice-Chairman of IAB
Europe