The Conversation Manager

by Steven Van Belleghem

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Date Title Comments Rating
2010-12-22 These are NOT the trends for 2011 2 None
2010-12-20 Danone activates 35.000 people in the Netherlands 1 None
2010-12-20 Social Media and the Workplace Explained by Common Craft 4 None
2010-12-16 A conversational talk with @slijterijmeisje on the value of conversations for business. 2 None
2010-12-16 Essence for 2011: Business relevance for social media 4 None
2010-12-14 Is it really a lack of resources? 8 None
2010-12-12 Gary Vaynerchuck on brand identification, mobile and conversation management 3 None
2010-12-09 Meet the Joneses 7 None
2010-12-08 Why we are fans of Kodak & Madlen Nicolaus 6 None
2010-12-07 The case for employee marketing 10 None
2010-12-06 O2 rewards teachers and helps students to learn in bitesize chunks 5 None
2010-12-02 Twitter for business 11 None
2010-12-02 End of year promotion on the iPad App 14 None
2010-12-01 The Conversation Manager is Best Marketing book of 2010 5 None
2010-11-30 I have the best colleagues in the world! 35 None
2010-11-29 Living statistics that make you think 3 None
2010-11-26 O Burger King, how could you not see this easy opportunity? 9 None
2010-11-25 Stop evangelizing about social media & conversation management 3 None
2010-11-24 Word-of-mouth marketing has reinvented itself over the past two years 2 None
2010-11-24 Time for a business strategy that integrates social media - WOMMA Summit day 3 2 None
2010-11-23 Conversation management in a police force: an interview with Steven De Smet. 0 None
2010-11-22 How a brilliant idea can be a missed opportunity 5 None
2010-11-19 The art of storytelling - Day 2 at WOMMA Summit 1 None
2010-11-18 Managing your influencers as theme of first day at WOMMA Summit 3 None
2010-11-18 M&M goes social with interactive game 3 None
2010-11-17 Your brand can learn from Prince 2 None
2010-11-16 KLM’s experiment on how happiness spreads 5 None
2010-11-12 Lean forward and inspire the conversation 4 None
2010-11-10 Being positive is what people like 2 None
2010-11-08 Return on relevance 2 None
2010-11-05 How many superstars does your company have? 3 None
2010-11-04 11% NEVER replies to consumer service questions 1 None
2010-11-03 Which restaurant to trust: an open or closed kitchen? 2 None
2010-11-02 Say goodbye to the illusion of control 3 None
2010-10-29 World's Best Presentation Contest '10 5 None
2010-10-28 Whatever you do, you are always competing with tomorrow 7 None
2010-10-26 The personality of the Conversation Manager 11 None
2010-10-26 I visited the Zappos HQ: hurray! 6 None
2010-10-25 A question about privacy on social media... 7 None
2010-10-25 Group buying, a new way of life for the empowered consumer 5 None
2010-10-22 15 Take aways of the #shareyourhoney workshop 22 None
2010-10-21 2 great examples of consumer activation via mobile apps 89 None
2010-10-20 Jamie Oliver starts to co-create 87 None
2010-10-19 Advertising is a tweet-starter 98 None
2010-10-18 Stop the paradox 111 None
2010-10-15 Share your honey: we are all students 118 None
2010-10-14 Lipton Tea makes a difference 121 None
2010-10-13 Converse opens up music studio 120 None
2010-10-12 Vodka brand organizes a man hunt on Shaggy 63 None
2010-10-11 Why companies don't join the conversation? The 95%-5% rule. 82 None
2010-10-08 20% of the tweets by Dutch speaking Twitter users is in English 137 None
2010-10-07 Do you know the Twitter hour of truth for your brand? 130 None
2010-10-06 How many value sets do you have? 101 None
2010-10-05 Dunkin' Donuts launches Facebook competition to find ultimate coffee fan 106 None
2010-10-04 4 steps in becoming a new market research professional 65 None
2010-10-01 For me, Conversation Management is more difficult than for others because… 116 None
2010-09-30 The first enriched management book for iPad 85 None
2010-09-29 Customer service wins 131 None
2010-09-27 4 quick wins for B2B companies who want to start with conversation management 119 None
2010-09-24 I don’t care about your company policies & structure, hope you understand 83 None
2010-09-23 There's no such thing as unconditional love! 220 None
2010-09-22 Alpro - a Conversation Management case 129 None
2010-09-21 Luxury brand Burberry opens up digital theaters as from today 61 None
2010-09-20 Target group or brand fans 127 None
2010-09-16 Increase check-ins with 33% by investing 1.000$ 76 None
2010-09-15 Interview with Wouter Glaser (Hyves) 155 None
2010-09-14 Visit New York and experience Sex & the City locations through iPhone App 93 None
2010-09-13 Five marketing souvenirs from France 119 None
2010-08-31 Identifying Brand Ambassadors 168 None
2010-08-26 Starbucks still the most popular brand on Facebook 192 None
2010-08-25 When on Twitter, act like you're in a bar 168 None
2010-08-24 Social commerce by Delta Airlines 154 None
2010-08-23 A small local bakery on Facebook 181 None
2010-08-20 Conversation Cramp 90 None
2010-08-18 Agree upon a policy that works before you start the conversation 121 None
2010-08-17 Real time & geo marketing by Nike 254 None
2010-08-13 From advertising to activation... a Belgacom story 176 None
2010-08-11 What Carglass should have done 167 None
2010-08-10 Betterfood: thanks for open communication and acting upon it! 94 None
2010-08-09 A man with a vision 123 None
2010-08-05 Why only gifts for new clients? 123 None
2010-08-03 Kraft builds app targeting families 121 None
2010-07-29 The making of... 121 None
2010-07-28 Free give-aways based on a tweet 134 None
2010-07-26 Invest in your clients, don't see them as a cost 120 None
2010-07-08 Storytelling works 160 None
2010-07-05 Fashion brand starts its own radio station: an emotional experience 194 None
2010-07-01 Do you still need an employer brand? 101 None
2010-06-21 Let's go for 'Certainty to See' (CTS) & drop 'Opportunity to See' (OTS) 74 None
2010-06-17 The Conversation Priest 175 None
2010-06-15 Ingredients for success 304 None
2010-06-11 Marmite ambassadors support the launch of new concept 216 None
2010-06-08 Delivering Happiness 593 None
2010-06-07 Some thoughts on the IAB Interact Conference: let's do it! 322 None
2010-06-04 Passion sells, a story of my favorite fries place 401 None
2010-06-01 The eight commandments for participating in online conversations 415 None
2010-05-28 Only 20% of EuroStoxx companies are active on Twitter 165 None
2010-05-26 People, not technology 403 None
2010-05-21 @aveve is the sexiest retail brand in Belgium 184 None
2010-05-17 Sorry seems to be the hardest word 341 None
2010-05-05 More conscious behaviour on social media 429 None
2010-05-04 I don't like the 'I like' changes on Facebook 432 None
2010-05-03 When consumers talk about 'we' ... Something brands could learn from football teams! 474 None
2010-04-23 4 ways in which consumers use social media to influence the business life 214 None
2010-04-20 The future according to the consumer? Relevant conversations! 140 None
2010-04-16 Appoint your CEO 235 None
2010-04-09 It’s about money & new measures 134 None
2010-04-06 Limited access to social media at work 140 None
2010-04-02 Conversation with Seth about the Conversation Manager 266 None
2010-04-01 Websites are OUT, newsrooms are IN! 136 None
2010-03-30 It all begins with brand identification 266 None
2010-03-25 Looking for a Conversation Manager? 287 None
2010-03-22 940 million social media users in the world 183 None
2010-03-19 It was FUN! 215 None
2010-03-16 Activation campaign by Heineken 171 None
2010-03-15 Branded utility by Audi: great conversation starter 238 None
2010-03-03 Thanks! 192 None
2010-02-25 Meet Ben & Jerry, originators of... Ben & Jerry's! 88 None
2010-02-24 The Conversation Manager @ Kanaal Z 282 None
2010-02-18 Domino's pizza is back! 194 None
2010-02-15 Combination of traditional media and conversations = POWER 216 None
2010-02-11 Book signing @ InSites Consulting 227 None
2010-02-09 Sergio Herman receives one of the first copies of The Conversation Manager 465 None
2010-02-08 Starbucks still most popular brand on Facebook 363 None
2010-01-31 Asking questions is more powerful than preaching 156 None
2010-01-27 Would it be the best beer in the world in a plastic box? 193 None
2010-01-26 Rabobank participates in conversations and stops a crisis 179 None
2010-01-25 Experience management is a matter of details management 241 None
2010-01-19 Conversation Revolution 221 None
2010-01-13 Brand identification among employees as a starting point for conversations 355 None

Total

130 posts
17064 comments
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Follow the buzz (#CM48)

Ben sterk bezig....... De toekomst? RT @Steven_InSites: Middle Management will soon become obsolete http://bit.ly/gbQirQ #harvard #cm48
twiLuc (Luc) (2010-12-27 20:26:58)
Middle Management will soon become obsolete http://bit.ly/gbQirQ #harvard #cm48
Steven_InSites (Steven Van Belleghem) (2010-12-27 18:07:49)
Let me know, what is my Twitter personality: http://bit.ly/19KCrW #cm48
Steven_InSites (Steven Van Belleghem) (2010-12-27 16:24:56)
#cm48 - RT @TweetSmarter: WHO ARE YOU? 8 Twitter personality types & Myers-Briggs: http://j.mp/grrBQt
tomderuyck (Tom De Ruyck) (2010-12-26 19:18:29)
#futuremarketing RT “@tomderuyck: #cm48 - RT @ernohannink: Social Media begint met een sociaal bedrijf http://t.co/3l5iq3E via @ernohannink
eventfuture2010 (Future marketing) (2010-12-26 11:09:36)
RT @tomderuyck: #cm48 - RT @ernohannink: Social Media begint met een sociaal bedrijf http://t.co/3l5iq3E via @ernohannink
BartGotte (Bart Gotte) (2010-12-26 09:56:26)
Nice one! Shows that it works... RT @dadovpeteghem: Danone activates 35.000 people in the Netherlands - http://bit.ly/gckx7z #cm48
tomderuyck (Tom De Ruyck) (2010-12-26 09:31:49)
#cm48 - RT @GeorgeHAllenMRX: Harnessing the Power of Social Media for Asset Co-Creation http://goo.gl/fb/uhx46
tomderuyck (Tom De Ruyck) (2010-12-26 09:30:16)
#cm48 - RT @ernohannink: Social Media begint met een sociaal bedrijf http://t.co/3l5iq3E via @ernohannink
tomderuyck (Tom De Ruyck) (2010-12-26 09:26:55)
RT @Steven_InSites: Nice case RT @dadovpeteghem: Danone activates 35.000 people in the Netherlands - http://bit.ly/gckx7z #cm48
Eva_pelgrims (Eva Pelgrims) (2010-12-25 23:13:53)

         

Eindelijk een boek dat niet alleen aangeeft dat de consument veranderd is, maar dat praktische inzichten geeft hoe je daar dient op in te spelen. Verplichte lectuur voor iedereen die te maken heeft met consumenten marketing.

Prof. Gino Van Ossel, Vlerick Leuven Gent Management School