The Conversation Manager

Where to buy

• 
  English version

  available at Amazon

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• 
  Dutch & English

  at Managementboek

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• 
  Dutch version

  available at Lannoo

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• 
  E-book version

  available at E-boek.org

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• 
  IPad version

  available in the App Store

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• Readers quotes

  "This is a real handle for structural change in the way we communicate with our customers"
  — Adriaan Den Heijer, VP Marketing & Brand of KLM Royal Dutch Airlines

  "The Conversation Manager astutely portays an emerging and transformative marketing role. Drawing on a body of solid research and cases form the US and abroad."
  — Stephen D. (Stev) Rappaport, ARF Knowledge Solutions Director

  "Steven's book provides a wake-up call and plently of hands-on advice to all marketers to adapt to the new reality of the new consumer."
  — Wouter Coox, Senior Manager Direct-to-Consumer and Interactive Marketing of Procter & Gamble

  "The Conversation Manager is a must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick."
  — Henk Eising, International Market Research Manager of Heineken

  "The Conversation Manager is a breath of fresh air, it successfully reinforces the most important lesson for the modern marketer - to keep your eyes and ears open."
  — Jessica Greenwood, Deputy Editor of Contagious Magazine

  
  more readers quotes

• About the author

  Steven Van Belleghem is Managing Partner of the global online marketing research agency, InSites Consulting. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth
  strategies.read more