The Conversation Manager

Over the past years, the internet has evolved from a static to a social platform. This evolution has an impact on the way consumers communicate and take purchasing decisions. Unfortunately, most advertisers have failed to evolve along.

Traditional advertising no longer works. Advertisers need to change their day- to-day working methods. The gap between the contemporary consumer and the traditional advertiser is growing on a daily basis.

This era is not the end of the advertising market, though it is the end of the advertiser!

Downloads of The Conversation Manager:

The personality of the Conversation Manager.pdf (626.34 kb)

Book cover ENG.pdf (1.62 mb) – Book cover NL.pdf (80,61 kb)

Preface ENG.pdf (49.01 kb) – Preface NL.pdf (47.42 kb)

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In the press

• Een mens ziet elke dag 2.500 reclame-uitingen (De Pers (NL) - 20/12/2011)

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• (Successfully) Integrating Social Media (WOMMA (US) - 19/12/2011)

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• Site van het jaar 2011 volgens de vakjury (Clickx (BE) - 13/12/2011)

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• Mannen komen van Twitter, vrouwen van Facebook (IT Professional (BE) - 08/12/2011)

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• Sociale media integreren gaat over drie typen verandering (Marketingfacts (NL) - 08/12/2011)

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• Readers quotes

  "The Conversation Manager is a must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick."
  — Henk Eising, International Market Research Manager of Heineken

  "The Conversation Manager astutely portays an emerging and transformative marketing role. Drawing on a body of solid research and cases form the US and abroad."
  — Stephen D. (Stev) Rappaport, ARF Knowledge Solutions Director

  "Steven Van Belleghem spells out clearly the new rules of engagement for marketers and a road map for success. The Conversation Manager will change the way you do business"
  — Ed Keller, CEO of the Keller Fay Group and former President of the Word of Mouth Marketing Association

  "I recommend The Conversation Manager to any social media marketing, but also for traditional marketing professionals. We all need to be Conversation Managers, not just marketers."
  — David Marutiak, User Community Ambassador of Vodafone

  "Steven's book provides a wake-up call and plently of hands-on advice to all marketers to adapt to the new reality of the new consumer."
  — Wouter Coox, Senior Manager Direct-to-Consumer and Interactive Marketing of Procter & Gamble

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  About the author

  Steven Van Belleghem is Managing Partner of the global online marketing research agency, InSites Consulting. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth strategies.
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