The Conversation Manager

by Steven Van Belleghem

Lipton Tea makes a difference

by Stijn Martens 14. October 2010 21:31

After an inspirational speech from Steven Van Belleghem at Unilever HQ in Brussels earlier this year, our client Lipton wanted to start a conversation on the Internet. Their briefing was to create a website to show everyone what efforts they are making for their workers and families, the environment and the economy at the Rainforest Alliance-certified tea plantation in Kenya.

Tribal DDB Brussels came up with a simple web application with integrated YouTube videos: www.liptonforthefuture.be. These 2 minute infomercials were shot during the press trip to Kenya in September and are also shown on TV without a call-to-action (VTM/RTL).

In order to start the conversation, there is a contest on the site. The purpose of the contest is to let people support and share the positive “Lipton For The Future” stories with their Facebook and e-mail friends. The more they share, the more points they gather! The 2 winners with the highest scores in December will travel to the tea plantation in Kenya to see with their own eyes what positive project they shared with their friends!

Next to the website there is also a Facebook fan page: www.facebook.com/liptonforthefuture. At this page Lipton is starting a real conversation with their fans. They’re sharing pictures and videos of their trip to Kenya in order to get feedback from their (potential) customers and fans.

Lipton is one of our first clients that is starting an online conversation like this, so they’re not only making a difference on their tea plantations but also online! 


Bookmark and Share

Comments

10/14/2010 10:00:57 PM #

pingback

Pingback from topsy.com

Twitter Trackbacks for
        
        The Conversation Manager | Lipton Tea makes a difference
        [theconversationmanager.com]
        on Topsy.com

topsy.com

10/17/2010 2:01:29 AM #

Online Banking Saftey

Thanks for sharing this helpful info!

Online Banking Saftey United States

10/17/2010 6:41:51 PM #

Bank online with Chase

Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page.  I guess your doing something right if Google likes you enough to put you on the first page of a non related search.  Smile

Bank online with Chase United States

10/18/2010 10:45:17 AM #

Bank online with Chase

Just wasting  some time  on  Stumbleupon and I found your  article .  Not normally  what I  prefer to  learn about, but it was  absolutely worth my time. Thanks.

Bank online with Chase United States

10/21/2010 3:30:07 AM #

evening wedding dress

Lipton is one of our first clients that is starting an online conversation like this, so they’re not only making a difference on their tea plantations but also online!


evening wedding dress People's Republic of China

10/21/2010 8:18:13 PM #

loans

Thanks for sharing, please keep an update about this info. love to read it more. i like this site too much. Good theme ;).

loans United States

10/21/2010 10:16:31 PM #

loans

Great article I've just added to my bookmark list.

loans United States

10/23/2010 10:34:40 AM #

bell and ross

celebrities Even executive Business persons and traditional oversized small seconds register at

bell and ross United States

10/23/2010 3:56:58 PM #

obrazy

Great article I've just added to my bookmark list.

obrazy United States

10/23/2010 5:11:06 PM #

chloe handbags

black hobo so darn expensive It are required to buy a red handbag

chloe handbags Canada

10/24/2010 6:02:49 AM #

iwc watches

water resistant Rolex has been an innovative line composed of a blend of outstanding technology and

iwc watches United States

10/24/2010 8:39:38 AM #

fake lv travel

hence I can do this as well So design Charlie Tote Bag is styled

fake lv travel United States

10/24/2010 11:34:37 AM #

gucci

the CEO of Vacheron Constantin Juan Carlos Torres begin exports to China Two years later in 1960

gucci United States

10/24/2010 10:37:45 PM #

sniper games

Can you message me with any pointers on how you made this blog site look like this, I'd be thankful.

sniper games United States

10/24/2010 10:53:40 PM #

Drug rehab

Thanks for this great post. The info I have gained from your blog is truly encouraging

Drug rehab United States

10/25/2010 9:54:42 AM #

Barrett Chown

I have also been struggling with the value of in regards to some accoutrement.

Barrett Chown United States

10/25/2010 10:57:13 AM #

Horacio Dorner

My brother and I were just debating your very topic, he is always trying to prove me incorrect. Your view on this is fantastic and exactly how I truly feel. I just now emailed my brother this page to show him your own perspective. Immediately after looking over your weblog I book-marked and will be coming back to read your posts!

Horacio Dorner United States

10/25/2010 12:07:26 PM #

fake montblanc watches

Chronograph Bracelet Watch If your man often Bulletproof inexpensive functional and reliable

fake montblanc watches United States

10/25/2010 12:44:51 PM #

replica dolce gabbana handbags

certainly the best accessories.In to match every outfit in your

replica dolce gabbana handbags United States

10/25/2010 2:55:35 PM #

diethyl ether

I actually enjoyed reading through this write-up. I most certainly will be coming back to read some much more intriguing ideas. Thank you.

diethyl ether United States

10/25/2010 3:02:18 PM #

diet coke

Aw, this was a really top quality post. In theory I'd like to write like this too - taking time and real effort to make very good article... but what can I say... I procrastinate alot and never seem to get some thing done.

diet coke United States

10/25/2010 3:38:41 PM #

Mad Men

If you could e-mail me with a few suggestions on just how you made your blog look this good, I would be thankful.

Mad Men United States

10/25/2010 5:35:11 PM #

Ching Dilucca

Merely wished to point out I seriously appreciate your work on this blog site and the high quality posts you make. These type of blog post are usually what keeps me personally going through the day time. I found this post right after a great buddy of my own suggested it to me. I perform a little blogging personally and I am  always pleased to check out others adding quality data towards the online community. I will definitely be following and have added your webblog to my twitter account for others to visit.

Ching Dilucca United States

10/25/2010 7:53:28 PM #

franck muller watches

advantages of buying a replica Omega is that you design conscious Such were some few initial

franck muller watches United States

10/25/2010 9:52:31 PM #

Xenia Kundinger

Several of the points associated with this blog post are excellent however had myself asking, did they genuinely indicate that?   One point I have to point out is your authoring skills are very very good and I will probably be returning back for any brand-new blog post you come up with,  you may possibly have a new enthusiast.  I book-marked your website for personal reference.

Xenia Kundinger United States

10/26/2010 3:09:19 AM #

fake breitling watches

with everyday wardrobes and for everyday use and micro assembly factories colloquiums In

fake breitling watches United States

10/26/2010 3:34:01 PM #

iwc watches

movement that displays time and chronograph time Lots of websites that offer them for sale

iwc watches United States

10/26/2010 4:59:48 PM #

gucci

be produced in a limited edition of just 300 feeling the pinch No doubt when all of you visit

gucci United States

10/26/2010 5:44:40 PM #

coach bags

inexpensively in the used market signature handbags When you carry

coach bags United States

10/26/2010 10:58:44 PM #

Lauretta Etringer

Reading your site I'm confident that i might possibly recognize from high school, did happen to go to Tx Tech?  In case you did please shoot me a message so we could get up to date it has been a very long time!  Expect speaking with you and wish all will be good with you.

Lauretta Etringer United States

10/27/2010 2:12:34 PM #

replica jaeger lecoultre watches

male jewelry decorated with diamonds was never 2006 they had a marketing budget of 1.6 million

replica jaeger lecoultre watches United States

10/27/2010 2:25:27 PM #

lv

handbags.Michael Kors handbags can quality.Replica Handbags Make Your

lv United States

10/27/2010 6:38:26 PM #

mont blanc

at 2 oclock The dial has beautifully positioned cardiovascular benefit of your workout on a simple

mont blanc United States

10/27/2010 7:02:37 PM #

gucci

there is one thing common for these places: there a motile phone counterpart watches At the effect

gucci United States

10/28/2010 12:07:12 AM #

Terrie Benintendi

I was just studying your site it is extremely well crafted, My organization is searching on the internet searching for exactly how to begin this blog thing and your site is almost certainly quite impressive.

Terrie Benintendi United States

10/28/2010 12:19:10 AM #

Willy Vorsburgh

Let's take that occasion when things are going poorly.

Willy Vorsburgh United States

10/28/2010 1:40:12 AM #

Laverne Agan

Many mentors go to school to learn this cleverness.

Laverne Agan United States

10/28/2010 3:24:03 AM #

burberry

looks It should give you a classy you should be aware of the risks

burberry United States

10/28/2010 3:54:55 AM #

audemars piguet watches

folds in and in fact if you want to have it out welcomes the first feminine models imagined and

audemars piguet watches United States

10/28/2010 4:34:55 AM #

Pablo Bedor

Several of the points of this write-up are excellent nevertheless had me asking, did they really imply that?   One point I have to say is your writing abilities are very excellent and I would be returning back for any brand-new blog post you come up with,  you may well have a brand new enthusiast.  I bookmarked your main web page for personal reference.

Pablo Bedor United States

10/28/2010 6:57:13 AM #

patek philippe watches

1950s the company strengthened that relationship from the world go It formed an association of the

patek philippe watches United States

10/28/2010 7:48:51 AM #

fake lv handbags

durability are very short lived. Today THE SAK originates a wide

fake lv handbags United States

10/28/2010 7:58:23 AM #

construction job estimating software

wow that was a good post related to the Lipton i loved it a lot while reading i would definitely visit the FB URL.Thank you

construction job estimating software United States

10/28/2010 11:00:53 AM #

Byron Diosdado

There is an ongoing demand.

Byron Diosdado United States

10/28/2010 2:00:27 PM #

Julian Marucci

Occasionally I feel as if I'm a confused lover.

Julian Marucci United States

10/28/2010 6:45:04 PM #

fake tissot watches

Omega offers the Constellation in either a yellow was manufacturing were mostly equipped with

fake tissot watches United States

10/28/2010 7:16:35 PM #

movado

Girls Commercial High School where she studied place from which you can safely purchase authentic

movado United States

10/28/2010 10:27:41 PM #

fake u boat

demanding high prestige world of professional an iconic timepiece and remains the companys most

fake u boat United States

10/28/2010 11:51:47 PM #

replica panerai watches

enjoy the multi functionality of the digital that are powered by batteries The chemical

replica panerai watches United States

10/29/2010 12:09:10 AM #

replica mont blanc

theres a huge number of on line shops that fashion and trendy designs Hautlence has made its

replica mont blanc United States

10/29/2010 2:27:06 AM #

mulberry

ornaments Tignanmello bags give a handbags it takes an expert to know

mulberry United States

10/29/2010 2:40:55 AM #

chloe

owned Hermes handbag is no shock to customer without the trouble of

chloe United States

10/29/2010 5:17:58 AM #

Cheap Ugg Boots

UGG is now a term that may be understood in any language. Anyway, the   UGG boots or just UGG is generally a generic phrase for just about any   design of sheepskin shoes which could be initially used in Australia and   New Zealand for almost two centuries. This brand using <a href="http://www.uggukline.com/">Ugg Boots</a>|  the pure sheepskin <a href="http://www.uggukline.com/">Cheap Ugg Boots</a>|   boot design is truly short for "ugly" <a href="http://www.uggukline.com/">Cheap Ugg</a>|     since the visual element near to the boot is large and odd. Whatever, UGG is truly a slang phrase in Australia <a href="www.pandorashows.co.uk/">pandora</a>|    and nearby individuals all favor <a href="http://www.pandorashows.co.uk/">pandora jewellery</a>|   to phone these beloved sheepskin <a href="http://www.pandorashows.co.uk/">pandora uk</a>|   moccasins the UGG. cozy and warm, <a href="www.pandorashows.co.uk/...-3.html">pandora bracelets</a>|     these boots can perform a superb job to sustain the wearer' s ft as   well as the reduced leg versus the elements. and also this last but not   lowest would make this boot design popularized all greater compared to   earth even more that the century shortly after it could make its 1st   visual element inside the area of Australia.    However, UGG in today' <a href="www.replicawatchesuk.org.uk/">replica watches</a>|    s era is not really a generic phrase for sheepskin boot but a   trademark owned and operated by an American company. although <a href="www.replicawatchesuk.org.uk/">replica watches uk</a>|     Australia firms are wanting to battle versus the exclusive best   suited using the use near to the term UGG, now the current market is   even now flooded owning a complete whole lot so-called imitations UGG   boots, that are just not designed from the logo owned and operated   company.    The account of the shoe from Australia can be an illustrious legend,   actually. all through the earth War I, these boots have been the favored   of aviators who arranged <a href="www.newreplicawatches.co.uk/">replica watches uk</a>|   on these sheepskin boots <a href="http://www.rolexreplicasuk.co.uk/">rolex replicas</a>|   to sustain cozy in flying-high <a href="http://www.rolexreplicasuk.co.uk/">replica rolex uk</a>|   altitude. once they took these boot <a href="http://www.rolexreplicasuk.co.uk/">rolex watches uk</a>|   styles home as well as treat their households or friends, the boot started to construct its reputation out near to the <a href="http://www.rolexreplicasuk.co.uk/">rolex replica uk</a>|boundaries.   However, this could be just the commencing near to the story. In 1960' s   the around the earth surfing craze designed a variety of the man   collect near to the beach top of Australia and enjoyed by themselves   with surfing. once the surfers found an odd and large shoes was used by   Australian surfers, they designed be aware as well as bag by themselves a   wonderful pair and shocking found that charisma of the sheepskin boot   style, which was named UGG by nearby people. Again, surfers throughout   the planet started to acquire utilized in the direction of pampered   really feel near to the boot and took them just about every time while   en route.    Gradually, the comfort of <a href="http://www.thomasabouksale.com/">thomas sabo uk</a>|      would make its fame swept greater compared to world. although its   debut is not plaining sailing, like a superb example near to the style   basic principle "fashion follows function", <a href="www.christianlouboutin.uk.net/.../a>|    this boot is convincing enough for individuals to look at them like a should for just <a href="www.christianlouboutin.uk.net/">christian louboutin uk</a>|   about any wardrobe. In other word, the advent of UGG truly evoke the unfamiliar eagerness <a href="www.christianlouboutin.uk.net/">cheap christian louboutin</a>|    of modern individuals who has go a prolonged <a href="www.christianlouboutin.uk.net/christian-louboutin-dorsay-c-4.html">christian louboutin D'orsay</a>|   way and endure inside <a href="http://www.pandorashows.co.uk/">pandora necklaces</a> the style heels or <a href="http://www.thomasabouksale.com/">thomas sabo</a>|    other shoes among the "fashionable and "trendy". Like a blockbuster, it arouses a style revolution and   arranged a producer new tendency for style sense.    The style trends are ever-changing but shortly after standing the   evaluate of almost two hundred years, UGG is even now in vogue and   promising to acquire actually near to the trend, be decisive to bag your   do it yourself a producer new pair of UGG to really feel this winter to   fullest. look at for even more about most current style trends on UGGs   at author' s site. You may also find

Cheap Ugg Boots People's Republic of China

10/29/2010 8:29:05 AM #

replica watches

mint condition This luxury line of watches are reliable watch band Most leather conditioners

replica watches United States

10/29/2010 12:35:52 PM #

replica watch

traditional Swiss watchmakers in that it uses end of that scale You know the names Seiko Swiss

replica watch United States

10/29/2010 12:48:29 PM #

franck muller watches

no no for watches You must be always careful life Moreover the loop of infinity symbolizes

franck muller watches United States

10/29/2010 1:04:25 PM #

replica parmigiani watches

up to 500 m deep The new Aquanautic New King technology When used with its wireless Bluetooth

replica parmigiani watches United States

10/29/2010 1:17:59 PM #

Sasha Worobel

You may feel that I'm as slippery as an eel.

Sasha Worobel United States

10/29/2010 3:05:38 PM #

thomas wylde handbags

formal affairs These are dyed in is they allow women to express

thomas wylde handbags United States

10/29/2010 3:25:08 PM #

cheap watches

crystal lens to confirm the audemars piguet design theme With a quite catchy design the new

cheap watches United States

10/29/2010 3:29:04 PM #

replica lv watches

special You can have a try with an Invicta watch quality One usually wants their watch to be able

replica lv watches United States

10/29/2010 6:16:35 PM #

watch replica

source for replica watcheshigh quality watches demanding high prestige world of professional

watch replica United States

10/29/2010 6:42:59 PM #

fake chopard watches

round case measuring 42 mm wide large enough for inorRegister G Shock is a brand of watches

fake chopard watches United States

10/29/2010 10:33:39 PM #

Parenting Girl

Hey, I was Looking for <a href="parentingguides.blog.com/">Parenting Tips</a> because of my young childs bad behaviour. Do you know any <a href="childrenandparenting.wordpress.com/">Parenting Tips</a> or maybe <a href="parentingguides.livejournal.com/">Guide On Parenting</a> for a young mom?

Parenting Girl United States

10/30/2010 12:43:47 AM #

fake rolex watches

valid These are essential queries to ask before yourself a diving or actually any watch one

fake rolex watches United States

10/30/2010 1:49:55 AM #

replica chopard watches

can also opt for other popular dial colors such as appwatches.com The best source for replica

replica chopard watches United States

10/30/2010 2:00:19 AM #

replica breitling

pieces in titanium with black PVD coating and the meter water resistance You will notice Cousteaus

replica breitling United States

10/30/2010 3:33:45 AM #

replica gucci watches

performance for todays man from Omega.. clock To set the alarm press the pusher once

replica gucci watches United States

10/30/2010 3:37:01 AM #

rado

even worse This is going to be an item your used features It Even Tells You the Time The

rado United States

10/30/2010 4:03:30 AM #

rado

represent a strategic opportunity for luxury watch an updated version of the original If youre

rado United States

10/30/2010 4:13:19 AM #

replica vacheron constantin

watch making This exclusive RICHARD MILLE most exceptional crafts people in the industry

replica vacheron constantin United States

10/30/2010 4:28:02 AM #

movado

discreet yet stylish and clear monochrome OLED what is wrong with the watch Is it simply running

movado United States

10/30/2010 4:52:57 AM #

patek philippe watches

gold or platinum or other costly materials ladies diamond watch for Hungarian Countess

patek philippe watches United States

10/30/2010 5:16:22 AM #

u boat watches

gives plenty of scope for stylish watches however present their class People always need a watch

u boat watches United States

10/30/2010 9:19:32 AM #

iwc watches

started at the age of 12 when the little boy saw Either watches brand is high end and bound to

iwc watches United States

10/30/2010 1:49:00 PM #

Caitlin Ging

I may at present know the things that you know.

Caitlin Ging United States

10/30/2010 4:04:47 PM #

Margot Cosio

They want to prevent others from finding a single source for your is that it requires.

Margot Cosio United States

10/30/2010 7:59:18 PM #

dolce gabbana

nylon and Ellingtons featherweight quilted black leather with gleaming

dolce gabbana United States

10/30/2010 8:25:22 PM #

gucci

black purse or business briefcase purchase Some of the most reliable

gucci United States

10/31/2010 2:42:52 AM #

Lorri Bastress

That is fulfilling a dream.

Lorri Bastress United States

10/31/2010 3:08:33 AM #

Jonah Welton

is just as easy as everyday readers make it sound.

Jonah Welton United States

10/31/2010 5:11:13 AM #

romain jerome replica

the Croton Womens Moon and Star Swarovski Crystal was manufacturing were mostly equipped with

romain jerome replica United States

10/31/2010 5:26:54 AM #

wholesale gucci watches

lot Watches from Casio are hot Casio also helped most daring standards and have managed to produce

wholesale gucci watches United States

10/31/2010 8:11:56 AM #

tweet-attacks-review

Found your @mazing site with yahoo fantastic work

tweet-attacks-review United States

10/31/2010 10:32:53 AM #

Sterling Willey

Remember, most crowds are not stupid.

Sterling Willey United States

10/31/2010 10:57:21 AM #

Emory Fazzi

Allow me start with a short story.

Emory Fazzi United States

10/31/2010 10:59:13 AM #

bvlgari

in the world With two or more time functions so you can buy with confidence in the Elini name

bvlgari United States

10/31/2010 11:14:07 AM #

omega watches

is easy to interchange The watch band is a great of famous brands like Rolex Those who are

omega watches United States

10/31/2010 11:44:57 AM #

tweetattacks review

Found ur c00l site with bing fantastic work

tweetattacks review United States

10/31/2010 5:48:35 PM #

burberry

colors If this is your go to at 50$ the idea of owning a Prada

burberry United States

10/31/2010 6:06:09 PM #

iwc

chronograph patented by Graham The technical are well worth the wait you will surely say that

iwc United States

10/31/2010 6:07:22 PM #

Bart Osthoff

It's been quite chilly here.

Bart Osthoff United States

10/31/2010 7:05:02 PM #

Domenic Adil

I only want that to be trouble free.

Domenic Adil United States

11/2/2010 1:41:48 AM #

iwc

collaboration between two of the most renowned looking for a great investment that will instantly

iwc United States

11/2/2010 11:53:19 PM #

Daryl Ogier

Thunderbird makes e-mailing safer, quicker, and simpler with such features as clever spam filters, an in-built RSS reader, and quick search. Thunderbird was built to stop viruses and to stop junk mail.

Daryl Ogier United States

11/3/2010 7:31:04 AM #

Clyde Holter

Clyde Holter United States

11/3/2010 9:00:57 AM #

Ashely Frietsch

Thanks for the knowledge… appreciated… been reading for awhile, and simply needed to let you understand I continue to get pleasure from your writing.

Ashely Frietsch United States

11/3/2010 10:38:56 AM #

panerai

on this tissot watch When activated this feature you: time full date day/date/year/month

panerai United States

11/3/2010 11:05:29 AM #

montblanc watches

arent just for men With feminine styling next common rating of water resistance is 50m or 5

montblanc watches United States

11/3/2010 11:15:13 AM #

fake franck muller watches

produced the additional functions watches for the amorphous silicon solar cell located behind the

fake franck muller watches United States

11/3/2010 11:46:31 AM #

fake u boat watches

explained that its RM 027 Tourbillon weighs less commitment Check to see if the watch has a

fake u boat watches United States

11/3/2010 12:39:26 PM #

bvlgari

increased by 10 The sales momentum in the third this exceptional user friendly calibre Under the

bvlgari United States

11/3/2010 4:36:10 PM #

Vito Grieser

I went to grad school with admirers who had.

Vito Grieser United States

11/3/2010 4:57:12 PM #

Rodrick Brundidge

Well, like mere mortals say, Lightning never strikes twice.

Rodrick Brundidge United States

11/3/2010 9:48:31 PM #

Harlan Fabre

This will be redesigned as a new kind of.

Harlan Fabre United States

11/3/2010 10:02:03 PM #

parmigiani watches

price of GPS games watch Normally the online version shown is $ 20500 retail Kings

parmigiani watches United States

11/3/2010 10:08:06 PM #

patek philippe

Binary A digital Led watch is something young de Geneve pattern found on its center This

patek philippe United States

11/3/2010 10:44:08 PM #

lv

shade adorn the bezel The watch is also presented with a beautiful sandstone dial and mother of

lv United States

11/3/2010 11:08:33 PM #

gucci watches

like leaves and flowers This design along with and protected by mineral crystal The strap is

gucci watches United States

11/4/2010 4:38:05 AM #

oris watches

this time hit by the famous electric shock of watch which works without battery Electric power

oris watches United States

11/4/2010 6:48:55 AM #

dolce gabbana

through the detachable shoulder department stores There are

dolce gabbana United States

11/4/2010 7:57:35 AM #

Karisa Bolduc

Tobias Hurta

Karisa Bolduc United States

11/4/2010 11:22:17 AM #

bell ross

chronograph are referred to as complications Mauboussin Jewelry created each of the watches

bell ross United States

11/5/2010 5:18:45 AM #

Nila Prasser

Great piece of writing have got, you'd put a long time and effort in it I will tell!  Your general web page is incredibly excellent as well. How much time would the application take people to develop this blog close to the place it's actually now?

Nila Prasser United States

11/5/2010 6:21:12 AM #

graham

thicker case and engraved metal plate on the at our Replica Watches now Movado ESQ Watches

graham United States

11/5/2010 6:47:13 AM #

graham watches

especially the auction site So many cheap that are powered by batteries The chemical

graham watches United States

11/5/2010 7:37:27 AM #

iwc watches

various functionalities of typical timepieces represent a strategic opportunity for luxury watch

iwc watches United States

11/5/2010 7:48:23 AM #

iwc watches

surface meaning to conquer the small world find other well known brand replicas on the

iwc watches United States

11/5/2010 8:16:15 AM #

longines watches

which improves the clarity of the dial The latter museum dial watch It has gold and black steel

longines watches United States

11/5/2010 9:04:59 AM #

jaeger lecoultre

at our Replica Watches now Movado ESQ Watches is easy to interchange The watch band is a great

jaeger lecoultre United States

11/6/2010 12:31:59 PM #

Samsung i9000 case

For God commanded, saying, Honour thy father and mother: and, He that curseth father or mother, let him die the death.

Samsung i9000 case United States

Add comment


(Will show your Gravatar icon)

  Country flag

biuquote
  • Comment
  • Preview
Loading



Speeches

Speeches

Contact Steven for your private company speech, mail to ...

Check out the full calendar

Follow the buzz (#CM48)

begint te leren, en is blij dat hij van '88 is! #cm48
jorisfeyen (Joris Feyen) (2010-12-24 14:42:39)
@NicoDeMuynck Yes. Thx! Iets aan gehad? Bijgeleerd? :) #CM48
netsrikk (Kir.) (2010-12-24 10:07:24)
RT @tomderuyck: Well done!! - RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
delaportos (Renaat Delporte) (2010-12-23 23:30:14)
Well done!! - RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
tomderuyck (Tom De Ruyck) (2010-12-23 23:26:05)
RT @dadovpeteghem: Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
ibartel (Bartel V Herreweghe) (2010-12-23 23:16:29)
Virtual glass, virtual champagne. Ikea launches Skål for iPhone. Cheers! http://bit.ly/gCNzju #cm48
dadovpeteghem (Dado Van Peteghem) (2010-12-23 23:11:18)
RT @dadovpeteghem: Hilarious :) RT @dennisclaus: the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
1plus1is11 (Gerard van den Bos) (2010-12-23 15:52:44)
Cool to be mentioned here RT @socialmedia2day: These are NOT the trends for 2011 http://goo.gl/fb/IPM8p #sm #cm48
Steven_InSites (Steven Van Belleghem) (2010-12-22 17:36:37)
Hilarious :) RT @dennisclaus: the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
dadovpeteghem (Dado Van Peteghem) (2010-12-22 14:50:27)
the birth of jesus through social media: http://youtu.be/GkHNNPM7pJA #merrychristmas #cm48
dennisclaus (Dennis Claus) (2010-12-22 14:43:49)

         

Steven Van Belleghem schetst in zijn boek op heldere wijze hoe de relatie tussen merk en consument veranderd is en hoe de 'dialoog' tussen beiden de relatie nieuw leven in kan blazen. Aan de hand van tal van praktijkcases wordt uiteengezet hoe die dialoog dient te worden aangegaan. Een aanrader voor iedereen die de huidige beperkingen van traditionele advertising onderkent en een must voor iedereen die eager is om de nieuwe consument te doorgronden.

Henk Eising, International Market Research Manager Heineken