It is becoming a sort of tradition, isn’t it? When a brand reaches a given symbolic Facebook fan number, they look into original ways to thank these fans. Every brand tries to be as creative as possible in doing so. When checking out a lot of examples, I noticed a recurrent pattern of some 6 approaches. I listed these helped by the excellent job done by Paul Van Veenendaal and presented on his blog.
Read more »In the past few months we (InSites Consulting, sample and data collection partner SSI and translation agency No Problem!) collaborated on a survey on the integration of social media in the corporate world. The basis for this research was the 4 C model from my latest book, ‘The Conversation Company’. The objective of this model is to optimise a company’s conversation potential. The four components are Customer experience, Conversation management, Content marketing and Collaboration.
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In both my books, The Conversation Manager and The Conversation Company, I make a plea for listening to and conversing with clients. Two years after introducing the term I wonder how far companies got in the implementation of these ideas. That is why we (InSites Consulting, sample and data collection partner SSI and the translation agency No Problem carried out a survey of 1,222 top managers from companies (+20fte) in the Netherlands, Belgium, Germany, France, Great Britain and the United States.
It is the most frequently asked question before, during and after my workshops: “Steven, can this conversation vision also be applied in B2B companies?”. As far as I am concerned, the answer is a clear YES! In this article I will try and explain why I think so, and I will try and convince you to get started with conversation management in a B2B setting.
Read more »Today is the last post in our series on structural collaboration based on the study of Tom De Ruyck and myself. We would like to close off with some thoughts and conclusions.
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