The Conversation Company

Employees are the tangible evidence of your culture: they create the customer experience which is so determining for your positioning. Social media are the levers to expand the conversations about your company, they enable you to collaborate in a structural way with your consumer.

The Conversation Company shares insights in the underused conversation potential of your company. How culture, people and social media can help build a future-proof company in a transparent world.

Of course the actual practice has not been forgotten, the book contains a detailed implementation schedule which describes how to transform your company into a Conversation Company in 3 major steps.