Social Media and top executives. Most of the times a tough combination. Executives for the most part don’t get social media. They’re focused on the overall goals of the organization and don’t have a feeling with new media, technology etc. If you want to convice them, you need to talk their language. You need to show them how social contributes to the company goals. Salesforce and Brian Solis of Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media, resulting in an interesting free guide called The Little Blue Book For Social Transformation. A guide that can help you to convince your management and take the first (or next) step towards a social enterprise.
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