Yesterday, InSites Consulting launched the 2012 edition of its “Social Media around the World” report. One of the things that really surprised me was the results regarding reliable sources of information. Apparently brand fans have become just about the least reliable source of information.
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Today InSites Consulting published the third edition of its study “Social Media around the world” in collaboration with data and sampling partner SSI and translation agency No Problem!. More than 7,800 respondents from nineteen different countries took part in the new survey and this article presents the study’s ten most striking conclusions. The entire study can be downloaded free of charge via SlideShare.
Many companies have made their decision about social media usage by employees during office hours. Some companies don’t allow anything, some have limited access policies and others allow everything. Each of these decisions is carefully taken after a long and sometimes difficult discussion. Looking back at some of these discussions I was involved in, I tend to conclude that most companies held the wrong discussion. The real question is: how can we train and facilitate our people to use social media in a smart way?
Read more »It must be one of the questions I get very often: “Steven, how can we convince our management team to invest more in social media?” My answer is very simple: “go to them with a plan that is not about social media.”
Of course, this post is meant for companies with a board that is hard to convince about the role of social media in their organization. If your management is fully with you on social media, you can take a more rapid approach than what I propose in this article.
Spredfast, a social business software provider for corporate social media management, released the first Social Engagement Index Benchmark Report to highlight key social media trends across the brand and to help companies assess the success of their social media programs against their peers. With data from 154 companies the report gives quantitative insights into the structure, configuration, and social activities.
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