Social Web | Conversation Management

Co-creation is just the starting point of structural collaboration

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by Steven Van Belleghem on March 8, 2012in the categories Conversations, Social Web3 Comments

The past few years, we’ve seen the birth of many great and successful co-creation cases in the marketing landscape. Doritos asked consumers to develop a TV advert for the Super Bowl. Lay’s crisps asked consumers for new flavours and snack manufacturer Mora developed a new croquette in collaboration with consumers. Co-creation is currently on every marketer’s checklist. Experimenting with this “new” work method is smart. However, it should go beyond a marketing campaign, which it usually was in the most of the examples mentioned.
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Adaptive capacity is a critical factor to success for the future

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by Steven Van Belleghem on March 3, 2012in the categories Conversations, Social WebNo Comments

71% of American and English companies consider ‘agile management’ as a priority for their company, as is revealed by an InSites Consulting survey on social media integration. The term agile management is described (in Wikipedia) as a company’s capacity to adapt rapidly to a changing situation. Agile management is sometimes confused with speed. Reacting rapidly to a tweet is not sufficient for being an agile company. Reacting rapidly to customers’ tweets and blogs is all part of it, evidently, but that’s only the easy part. The hard part is to make your company flexible so that it can always rapidly responds to the correct trends.
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5 presentations that will help you get started with Google+

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by Matthijs van den Broek on February 28, 2012in the categories Social Web2 Comments

When Google+ pages launched, I had serious doubts (Dutch article) about the added value Google’s social network had related to Facebook, LinkedIn, and well, pretty much any other network in the social media sphere. Now, at InSites Consulting we’ve chosen to not put a lot of effort in this social network, we are choosing other platforms to focus on. But, we always feel we need to stay up to date with what’s going on. And… we’re a huge fan of SlideShare, as you might know. Here’s 5 presentations that will help you get started with Google+. On SlideShare, of course:
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Social Media History: 1978 – 2012 [Infographic]

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by Matthijs van den Broek on February 23, 2012in the categories Social Web1 Comment

Did you know that before Facebook or MySpace – and even before Friendster – there was a social network called Friends Reunited? I didn’t. An infographic from MarketingDirecto.com contains this and other fact from over 30 years of online social networking. Do you think we would have published this infographic if it started in 2004? No. So to focus full attention on the infographic, they did the first thing right with a rather unique approach by starting the timeline in 1978.
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Organisational impact of content marketing

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by Steven Van Belleghem on February 20, 2012in the categories Conversations, Social WebNo Comments

In the last few days, we described in great detail how companies can adopt content marketing in a pragmatic way. The truth of the story is that the implementation of these ideas has a strong impact on your organisation. Content management is a time-consuming and therefore expensive operation. Nonetheless it is vital to prepare your content management thoroughly and properly in advance, so the process can unfold efficiently and with impact. In order to make your organisation content marketing-ready, you need to take account of the following aspects:
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Co-creation is just the starting point of structural collaboration

Adaptive capacity is a critical factor to success for the future

5 presentations that will help you get started with Google+

Social Media History: 1978 – 2012 [Infographic]

Organisational impact of content marketing

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The 10 most FAQ of Conversation Management