Blog

 

  • The Conversation Company: The world is full of paradoxes
    by Steven Van Belleghem on March 15, 2012in the categories Conversations2 Comments

    During the last two weeks we had the ‘official’ launch of the Dutch version of ‘The Conversation Company’. Thank you all for the warm reactions and great feedback, I really enjoyed the ride :-) . To give everybody the opportunity to understand the key messages from my new book, I will write a series of 6 blog posts summarizing the core of my new book. Today, you can read the introduction and in the next two weeks, we will share the rest.

    Read more »

  • Dutch Book Launch The Conversation Company: Thank you!
    by Steven Van Belleghem on March 14, 2012in the categories ConversationsNo Comments

    Yesterday was the big launch of my second book: The Conversation Company in The Netherlands. Trouw Amsterdam was packed with more than 350 marketing and communication professionals, I called them the “crème de la crème” of the Dutch internet industry. There is only one more thing to say about the event: THANK YOU. Thank you for being there with so many people. Thank you Ben van der Burg for a truly inspiring story about ice skating and his #benstedentocht, social media and never giving up. Thank you for all the tweets, reactions, honest feedback, positive drive and for supporting me. I really enjoyed it, thanks to all of you.

    Read more »

  • Social is SEO and Content is social [Infographic]
    by Matthijs van den Broek on March 12, 2012in the categories Social WebNo Comments

    Content is still and probably more and more playing a huge rol in the ranking in search engines. And especially good, fresh and unique content is key for search engine optimization. Nothing new for you there, check out the InSites Content Marketing paper here. With the rapid rise of social media usage, search results are more and more heavily influenced by social media content. At Brafton, they’ve made a nice infographic that gives you more information about the relationship betweeen social, content and SEO. Check it out:

    Read more »

  • Follow Company Button for Brands on LinkedIn
    by Stefanie Van Durme on March 9, 2012in the categories Social WebNo Comments

    Attracting customers’ attention is what we all want to do and LinkedIn has always kept this in mind. LinkedIn became a large social network with millions of members and is an obvious tool for business nowadays. Different buttons are already introduced in the last years, the “share” button and the “recommend” button are good examples. The new “share” button gives us the opportunity to share different articles with our network, the “recommend” button was, as we see it now, a first step in the direction of the new “Follow” button (see: TechCruch).

    Read more »

  • Co-creation is just the starting point of structural collaboration
    by Steven Van Belleghem on March 8, 2012in the categories Conversations, Social Web3 Comments

    The past few years, we’ve seen the birth of many great and successful co-creation cases in the marketing landscape. Doritos asked consumers to develop a TV advert for the Super Bowl. Lay’s crisps asked consumers for new flavours and snack manufacturer Mora developed a new croquette in collaboration with consumers. Co-creation is currently on every marketer’s checklist. Experimenting with this “new” work method is smart. However, it should go beyond a marketing campaign, which it usually was in the most of the examples mentioned.

    Read more »
Page 16 of 110« First...10...1415161718...304050...Last »
Support | Privacy | Terms & Conditions | Copyright 2012 InSites nv