Conversation Management | Everything you need to know to survive the age of conversations

Top 10 social networks need-to-knows

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by Matthijs van den Broek on January 10, 2012in the categories Conversations, Social WebNo Comments

Social media and social networking are, by far, the most popular online activity worldwide, nearly 1 in every 5 minutes spent online in October 2011 is on the account of social networking, and reaches 82 percent of the world’s Internet population, representing 1.2 billion users around the globe. A new report bij comScore analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Here’s the Top 10 Need-to-Knows About Social Networking and Where It’s Headed (download the full report here):
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KPMG: How businesses are making the most of social media

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by Matthijs van den Broek on January 10, 2012in the categories Social WebNo Comments

More than 70 percent of organizations operating around the world are now active on social media. Many are finding significant benefits and unexpected risks along the way. KPMG surveyed more than 1,800 managers and 2,000 employees at organizations in ten major markets and found that – in many cases – there remains a significant gap between expectation and reality when it comes to social media. The adoption of social media is widespread for businesses in the emerging markets of China, India and Brazil who – on average – are 20 to 30 percentage points more likely to use social media than counterparts in the UK, Australia, Germany or Canada.
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B2b content marketing research 2012: Social media most popular tactic

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by Matthijs van den Broek on January 10, 2012in the categories Conversations, Social WebNo Comments

A very interesting source to follow about contentmarketing is the CMI, the Content Marketing Institute, founded and led by poster boy for content marketing, Joe Pulizzi. I got a subscription at their daily newsletter, and almost every day I find interesting stuff to share in the articles they publish. Same for yesterday: a benchmark report on b2b content marketing for 2012 (here you can find the pdf).
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A campaign full of stories

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by Editorial team on January 10, 2012in the categories ConversationsNo Comments

This spring, the team of classifieds website 2dehands.be took a close look at the results of the Brand Tracking survey undertaken by InSites Consulting. The good news: we have a very loyal and enthusiastic public and a large group of brand ambassadors. On the other hand, a lot still has to be done on brand awareness. 2dehands.be is already the most popular website, but we still must let people hear more from us.
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#Leweb 2011: Jeremiah Owyang on social business readiness

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by Matthijs van den Broek on December 8, 2011in the categories ConversationsNo Comments

Jerem iah Owyang, founder of the Altimeter Group and ex-Forrester was on stage this afternoon for a short talk about businesses being/getting ready for the adoption and implementation of social media in their companies. The report was launched in augustus 2011, Owyang has made some additional slides and examples to get it up to date. The talk is only 16 minutes long, and we think it’s worth the watch. Find the presentation and the embedded report below. A lot of the elements and points made in the presentation, were also addressed in the latest research by InSites Consulting; Steven’s blogged about this social media integration survey this morning.
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