It must be one of the questions I get very often: “Steven, how can we convince our management team to invest more in social media?” My answer is very simple: “go to them with a plan that is not about social media.”
Of course, this post is meant for companies with a board that is hard to convince about the role of social media in their organization. If your management is fully with you on social media, you can take a more rapid approach than what I propose in this article.
