Most companies are still focusing too much on acquisition of new clients. It is of course great to find new clients, but please don't forget your existing clients as well. One of the industries where this philosophy is really painful is the financial industry.
Read more »Last week I attended the #womma summit in Las Vegas. I flew over there with United Airlines. During the flight, I learned that United recently merged with Continental Airlines. At the beginning of the flight, I was positively surprised to see a short video of the CEO of United.
Read more »The second day at the Womma conference was dominated by Storytelling. People like hearing stories. How do stories like Robin Hood survive for centuries? People simply love those types of stories and tell them to others.
Read more »Is happiness viral? That is the question Royal Dutch Airline KLM and their agency Boondoggle set about to answer with their unusual social media campaign KLM Surprise.
Read more »Last Monday I had the pleasure to visit the @zappos HQ in Las Vegas together with my friend, colleague Niels. I guess most of you heard the story about the biggest online shoe retailer in the world, who doesn't really sell shoes but consumer happiness.
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