If 2010 was the year in which companies started to believe in the power of social media, then 2011 will be the year of structural implementation of social media within the organisation. It became clear that social media are more than just a new marketing channel; they can become the pivot of the modern organisation.
We’ve all been taught that negative word of mouth is most harmful for our products and brands. Consumers bashing our products would harm it in such a way that almost nobody dares to buy it anymore, however can we still take this for granted in the current environment?
Read more »
With its 12,8 million fans, Starbucks remains the most popular brand on Facebook. During the last 12 months, the number of fans doubled. Same story for Coca Cola, they went from 5 million to 11 million fans. Other popular brands (top 10) are Skittles (8,6M), Redbull (7,8M, new in top 5), Victoria Secret (6,4M, new in top 5), Disney (5,8M), Converse (4,8M), Pringles (4,8M), ZARA (4,4M) and Nutella (4,2M).
Read more »One of the strategies of the Conversation Manager is to manage the experience and not the product. I strongly belief that managing experiences is not just about high level strategic thinking. It's also managing details to boost the experience level. Detail management is a form of implicit enforcement of your entire experience strategy.
I just read a great example about detail management in the book 'Be our guest'. A book that describes the customer experience strategy of the Walt Disney World resort.
Read more »
Looking for an inspirational speech for your next event? Book Steven Van Belleghem today or download our speakerfile and get inspired!