Whether you want to start mass protests or you would like to manage a brand crisis, Twitter may help you as a platform.
From event activation to issue advocacy, from product promotions to crisis management, the microblogging platform allows businesses many modes of customer communication that can be tailored to match their customers’ preferences.
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I came across an interesting article on identifying your brand ambassadors written by the Digital Royalty herself, Amy Martin. Amy has over 1.3 million followers on Twitter, so follow her if you are not doing so yet.
Read more »Part two of my review of Delivering Happiness by Tony Hsieh.
The final chapter is about Delivering Happiness. It starts with a nice exercise: Ask yourself 'What is your goal in life?' … and then ask youself 'Why?' and then again 'Why' … Ultimately everyone ends up saying it would make me happier. We all have the same goal 'Happiness'. Tony outlines different frameworks.
Read more »In this book Tony Hsieh (CEO of Zappos) gives his personal story of life. The book gives you a good view on what Tony learned from his entrepreneurship and what he feels is important to become a successful company. The 3 main focus points according to Tony are Customer Experience, Culture and Employee development/training.
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Why is Zappos.com so successful? Their CEO, Toni, turned Zappos into a company with one focus: client happiness. Client happiness is the key driver for positive word-of-mouth. Zappos has the highest net promoter score in the world.
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