Social media can and maybe should be seen as the greatest platforms to use to bring consumers into the boardroom on your road to becoming a conversation company (see: “Social Media as a perfect partner for the Conversation Company“). Search results are these days highly influenced by social media content, blogs still rank high in search engines because of their dynamic content. The question that the Center for Marketing Research at the University of Massachusetts Dartmouth asked was: How are all these developments affecting the marketing strategies of Fortune 500 companies? The infographic we share below, made by GoGolf, covers the latest social media presence data of Fortune 500 companies (2011 list, 2012 coming up).
Read more »From co-creation to collaboration
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing.Book a speech
A six step Content Marketing Model
A pragmatic 6 step approach to start with content marketing. For most marketers content marketing is intangible. This paper makes content marketing very easy to understand and it guides you through to basic principles behind the philosophy.Social Media Integration
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.

