One of the most important buzzwords of our digital age is ‘transparency’. Consumers expect companies to be open and sincere about what they stand for and what they are working on. Many companies are trying to adopt this approach. We all know the McDonald’s clip showing a professional hamburger photo shoot. This clip came about because so many consumers were asking about the difference between the actual burger they buy at McDonald’s and the beautiful burger on the billboards. Open communication of this nature can only be applauded. The clip received thousands of views and was generally well-received.
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