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Category : ford

Scott Monty: How Ford engages customers with social media

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by Matthijs van den Broek on April 11, 2012in the categories Conversations, Social WebNo Comments

We’ve written about the social media efforts of Ford at this blog before, and we will probably continue to do so, because the social media efforts at Ford are being managed by a very interesting person, Scott Monty. Michael Stelzner, who’s doing an amazing job as the founder and main contributor to SocialMediaExaminer, recently interviewed Monty and published the video on his website. Check it out below, find out how Ford engages customers via social media!
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What Google+ means for Marketers: A Ford Story

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by Matthijs van den Broek on February 20, 2012in the categories Social WebNo Comments

Scott Monty, the Global Head of social media at Ford Motor Company, last week released a very interesting presentation on Slideshare regarding the use of Google+ at Ford. In the presentation below, you can find all ins and outs about Ford’s strategy on this new social network by Google, the testing via different accounts (and the earned media they got for those try-outs dat Ford in differing media), the use of cirkles, hangouts and delivering the right content to the right people.
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