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Category : inbound
  • Inbound marketing vs Outbound Marketing [Infographic]

    by Matthijs van den Broek on January 20, 2012in the categories Activation, Branding, Conversations1 Comment

    Marketing is dead. Social media will rule. We the media. Me the media. The consumer is in control. From push to pull. Advertising is dead. It’s about acts, not ads. Consumers in the boardroom. Marketing is way too important to leave it to the marketing department. You know where this is getting to, right? Familiar with these types of slogans, marketing the start of the new marketing era? Not? Well, you are, right now. And to illustrate the change a bit more, you can also make the distinction between inbound marketing and outbound marketing. Inbound = the way to go. Outbound = dead. Sure? No, not at all. Check out the infographic first (click on it to enlarge) before we tell you what we think is wrong with it:

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