Two weeks ago, ING NL won the social media award 2012 in The Netherlands. I guess it has been a while, since a bank came in a positive way into the marketing news. So, I was wondering about the story behind the award. I contacted Erik Van Roekel (@evr) and Harold Reusken (@haroldreusken) for an interview about their vision on social media.
If you have further questions for them, please use the comment part of the blog to ask them anything you want, I’m sure they will be happy to help.
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