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Category : klout

Klout: The facts and consequences for brands

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by Steven Van Belleghem on October 3, 2012in the categories Social Web2 Comments

These last few weeks I’ve had more questions about Klout than in the last two years. In other words, European marketers are discovering there may be an easy way to find “influential” people on the web. Let’s start by taking a look at the facts.
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Social discrimination, or how brands choose with whom to interact

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by Steven Van Dingenen on February 23, 2011in the categories Skills, Social Web1 Comment

It’s a given (or better: a generalization) that 20% of an advertiser’s clients make up for 80% of his turnover. This insight has given birth to real in-depth Customer Relationship Marketing Programs. We give better offers and communicate more intensively with our top customers. That seems logical.
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