March 12, 2012… Visible Measures releases a press update that the Kony2012 video of the non-profit organization ‘Invisible Children’ passed the 100 million views. You might think: “quite a lot, but what’s the big deal? Other videos did this as well, right?” … True, other videos reached this staggering amount of views as well… Susan Boyle did it with her performance on Britain’s got talent, Lady Gaga’s music clip Bad Romance did it as well,… Even two other ad campaigns reached the 100 million line: Blendtec’s “Will it blend” and Evian’s “Live young”. So what’s the difference? None of them did this in only 6 days!
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