During the last two weeks we had the ‘official’ launch of the Dutch version of ‘The Conversation Company’. Thank you all for the warm reactions and great feedback, I really enjoyed the ride
. To give everybody the opportunity to understand the key messages from my new book, I will write a series of 6 blog posts summarizing the core of my new book. Today, you can read the introduction and in the next two weeks, we will share the rest.
From co-creation to collaboration
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing.Book a speech
A six step Content Marketing Model
A pragmatic 6 step approach to start with content marketing. For most marketers content marketing is intangible. This paper makes content marketing very easy to understand and it guides you through to basic principles behind the philosophy.Social Media Integration
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.


