Many people have heard about companies utilizing social media to screen potential employees and fire current employees. Perhaps your company has even started this practice. But what you may not know is that some major corporations are utilizing social media to profile their current and potential customers, possibly including your business and you. Companies utilizing social media to profile their clientele include those in the auto, travel, retail, and even non-profit and political industries. Financial services also fall into that list, with credit card companies mining data daily.
Here are some of the ways that credit card companies have started utilizing social media data to score their customers. Knowing these factors will help you shape your social media strategy so that your business can benefit with its marketing and the credit cards that are made available to you.
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