According to researchfirm Gartner in a recent forecast, the worldwide social media revenues are on pace to total $10.3 billion in 2011 and grow to $14.9 Billion in 2012. The market is projected to reach $29.1 billion in 2015 (also take a look at this forecast done by eMarketer regarding social media ad revenues). Advertising revenue is, and will remain according to Gartner, the largest contributor to overall social media revenue. Social media advertising revenue is forecast to total $5.5 billion in 2011, and grow to $8.2 billion in 2012. Advertising revenue includes display advertising and digital video commercials on any device including PCs, mobile and media tablets.
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