During my most recent holidays, travelling from Sofia to Budapest, I came across a mix of the things that I try to figure out when I am working: experiences with and conversations about brands. In a way, it felt like watching a movie for which you have written the script. As if everything I had told during presentations and written in reports was coming to life.
- Act, don’t tell. Promise whatever you want, but what you do makes the difference.
- Be a brand about it. If you are a brand, take your responsibility anytime, anywhere.
- Get the basics right. It is easier to do things right, than to screw them up.
In retrospect, these were three simple truths about running a business that were illustrated during a trip from Sofia to Budapest, with a stop in Vienna. This is the final part.
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