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#Womma Summit Day 2: Brands and consumers need to work together

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by Steven Van Belleghem on November 18, 2011in the categories Conversations, Social WebNo Comments

The second Womma summit day started with again a big bang. Keynote speaker Simon Mainwaring brought a strong story, followed by insights and cases in quick succession. The day’s theme was the necessity for brands to work together with consumers. Below you can read my impressions on day 2 of the Womma Summit; this article, published yesterday, will give you my impressions of day 1.
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Word-of-Mouth Marketing Summit 2011: Day 1

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by Steven Van Belleghem on November 17, 2011in the categories Branding, Conversations, Social Web4 Comments

The ‘Word of Mouth Marketing summit 2011’ kicked of yesterday in Las Vegas. I’m participating for het third time and the start of the congress was a very promising one straight away: a good keynote and interesting cases by nice companies. My first observation is that this congress focuses more on the core of word-of-mouth marketing and less on word-of-mouth campaigns. After all good word-of-mouth can only flourish when clients have a positive experience with your products and services, which is an evolution I encourage wholeheartedly. This is how I experienced the first day of the annual Womma Summit 2011.
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