Many consumers worldwide appeear to be worried that technology is overtaking their lives, according to recent report by Euro RSCG Worldwide (This Digital Life, via MC). in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers and mainstream consumers (84% of the sample), the study finds that 59% of the former, and 62% of the latter are concerned about society’s addiction to or over-reliance on technology.
Read more »From co-creation to collaboration
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing.Book a speech
A six step Content Marketing Model
A pragmatic 6 step approach to start with content marketing. For most marketers content marketing is intangible. This paper makes content marketing very easy to understand and it guides you through to basic principles behind the philosophy.Social Media Integration
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.

