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Category : viral

  • #Kony2012: The fastest “viral” video ever?
    by Stijn Poffe on March 22, 2012in the categories ConversationsNo Comments

    March 12, 2012… Visible Measures releases a press update that the Kony2012 video of the non-profit organization ‘Invisible Children’ passed the 100 million views. You might think: “quite a lot, but what’s the big deal? Other videos did this as well, right?” … True, other videos reached this staggering amount of views as well… Susan Boyle did it with her performance on Britain’s got talent, Lady Gaga’s music clip Bad Romance did it as well,… Even two other ad campaigns reached the 100 million line: Blendtec’s “Will it blend” and Evian’s “Live young”. So what’s the difference? None of them did this in only 6 days!

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  • How to go Viral with Video Content Marketing
    by Timothy Mouton on May 26, 2011in the categories Activation, Conversations, Social WebNo Comments

    Online content marketing is a fairly recent marketing trend whereby companies or brands offer relevant and valuable online content to their target audiences. They do that to attract, acquire and engage new customers.

    Content marketing can come in many different forms and flavours: press releases, blog posts, Slideshare presentations or even social media messages such as tweets, Facebook or LinkedIn posts. Video, however, is the most powerful medium, as it appeals to a combination of human senses: motion, sight and sound.

    When perceived as being valuable, your content will be shared and generate additional visibility outside your own website. Make sure your video is embeddable by other websites. Therefore, video content marketing is a very engaging way to effectively spread your message.

    Browse the slides of the Explania presentation at Internet World 2011:



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  • Battling my fear to end up in a case movie: guiding principles for positive interactions
    by Polle de Maagt on May 10, 2011in the categories ActivationNo Comments

    KLM Surprise

    I walked trough Gent Sint Pieters station last week when I saw a large and pretty nice white piano in the middle of the hall. It was playing by itself some neat tunes and there were billboards announcing somekind of product or event. There were some people watching the billboards and taking pictures.  At that moment I noticed I was extremely hesitant to approach the piano, watch it for too long or taking a picture of it. I was actually afraid of ending up in a case movie.

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