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Carl Vanormelingen

Carl Vanormelingen (25) is currently studying a master in arts marketing management at Coventry University (UK). After he left the Leuven University college student council he took BelgianCowboys over in September 2009, the Belgian version of the well-known DutchCowboys (°2004) weblog. During his marketing studies Carl did traineeships at Samsung Electronics Benelux where he analysed the Belgian e-commerce market and Sanoma Magazines Belgium where he researched the possibilities of mobile advertising. As a blogger he will lay his attention mainly on mobile as he wants to write his masters dissertation in this emerging field.

Latest posts of Carl Vanormelingen

Infographic: Usage of the iPad in the United Kingdom

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by Carl Vanormelingen on June 21, 2011in the categories MobileNo Comments

Last month the UK based company ‘Imano‘ conducted a survey among 2008 UK iPad users. Below some interesting facts. iPads are mostly used in the living room (95%), garden (48%), car (26%), bathroom (35%), kitchen (63%) and… in the bedroom (89%). Of the iPad users, 33 percent have installed between the 20 – 49 applications, 6 percent of the users installed more than 100 applications. iPad owners also have an
iPhone (57%), Nintendo Wii (51%), Sony Playstation 3 (34%), Microsoft Xbox (30%), Blackberry 21%) or an Android smartphone (18%.
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[Infographic] Growth of mobile marketing

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by Carl Vanormelingen on March 24, 2011in the categories Mobile2 Comments

Via Microsoft Tag
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In-depth mobile web report

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by Carl Vanormelingen on March 23, 2011in the categories MobileNo Comments

Mobile & Attitudes – a Mobile Web User Typology from MRM Worldwide Deutschland on Vimeo.

Nowadays worldwide mobile web usage is growing rapidly. This short video explains who is spending time on the mobile internet and how different user groups are using the mobile online services. For the representative quantitative online survey, 1,717 Internet users between the ages of 16 and 70 years old from Germany and the UK were interviewed in late 2010.

People who are interested to read the full report need to register for an account. If you’re just interested in the 4 page management summary you can simply pay with a (re)tweet.
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Preparing for the Big mobile revolution

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by Carl Vanormelingen on March 7, 2011in the categories MobileNo Comments

A week ago more than 750 digital leaders gathered in Florida (America) for the annual IAB leadership meeting where they discussed the most significant topics of the current interactive advertising industry. In Eric Schmidt’s keynote speech, he delivered a message concerning the advertising power of mobile. Eric made heavy use of statistics gained from the recent Super Bowl and how the extremely expensive advertisements affected mobile search displaying a powerful impact.
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