When companies use social media, some (most) of them seem to focus on the media part, and forget about the social part. I think, that’s a terrible mistake.
Social business means using social media as a business tool: contributing to your company’s organizational goals. For any commercial organization these goals can be traced back to generating income and reducing expenses. If you’re eager to implement social business within your company, your focus should not be on fancy tools, but more on the people within your company and the partners you’re working with on a regular basis.
Four possible social business scenarios to start with
Next to this group of colleagues and partners, there are three other groups of people in and around each company: potential colleagues and partners, clients, and potential clients. Basically, your social business scenarios are limited to improving communications (and relationships) between your colleagues and partners and one of these four groups of people.
