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Content Marketing Step 3: Editorial content planning

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by Steven Van Belleghem on February 14, 2012in the categories Conversations, Social WebNo Comments

Today we discuss the third step of our pragmatic content marketing approach: planning. Selecting a topic is fine, having a strategy and conversion plan ready is great, but the difference is made during the execution. After agreeing on the topics you want to focus on, the next step is to plan your content. To do so, you should make use of three content streams: content updates, content projects and content campaigns.
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Content Marketing Step 2: Content Conversion plan

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by Steven Van Belleghem on February 13, 2012in the categories Conversations, Social Web1 Comment

In the past few days, we gave an overview of a pragmatic content marketing approach. In this post, we will zoom in on the second step of the process: moving from content to conversion.
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Content Marketing Step 1: Selecting the right topic

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by Steven Van Belleghem on February 10, 2012in the categories Conversations, Social Web, UncategorizedNo Comments

We already shared the 6 steps to build a content strategy in a pragmatic way. In the next few days, we’ll talk more in-depth about each of the steps and the consequences for your organisation(s). Today we will share more info about topic selection.
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CC Chapman: “Content is a long term play”

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by Matthijs van den Broek on February 10, 2012in the categories Conversations, Social WebNo Comments

CC Chapman is the author of “Content Rules“, he’s a real content marketing adept and he was in The Netherlands in December 2011. Together with CooPR‘s Jody Koehler, I was lucky to meet CC in Rotterdam, some hours before he joined a network of pr- and marcom-profesionals in De Unie for “An Evening With CC Chapman”. A talk about strategy, about the quality of video-content, about context and content, the cross-referencing of your touchpoints and personal brands in content.
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#TSC12: Power to the People on The Social Conference 2012

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by Matthijs van den Broek on February 9, 2012in the categories Conversations2 Comments

At The Social Conference, organized in Amsterdam by Emerce and KREM, Steven Van Belleghem was invited for a short speech about “Power tot the people”. A talk about co-creation as an opportunistic marketing tactic, the outsourcing of purchasing to fans, the use of a community of brandfans for advice on the choosing of a new advertising agency and involved consumers.
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Content Marketing Step 3: Editorial content planning

Content Marketing Step 2: Content Conversion plan

Content Marketing Step 1: Selecting the right topic

CC Chapman: “Content is a long term play”

#TSC12: Power to the People on The Social Conference 2012

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Get Ready for Marketing 2020

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The 10 most FAQ of Conversation Management