Companies that succeed in the evolution from co-creation to structural collaboration have 5 things in common. These 5 pillars are the insights from the research project of myself and Tom De Ruyck about structural collaboration.
Read more »Yesterday we discussed the status of co-creation and collaboration in the world. Today, we continue with sharing the results of our study about collaboration. Topic of today is the objectives companies have with collaboration and the steps they need to go through to include the voice of the customer in all their decision flows.
Read more »Tom De Ruyck and myself recently conducted a qualitative study about structural collaboration between companies and consumers. The target group of our research project were C-level people of global brands. In the next few days, we will introduce all the findings from this study. The attached PowerPoint available on SlideShare contains all details of the study and is available for download.
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Tuesday we had our London booklaunch of The Conversation Company. It was great to meet with so many clients, some new friends and our InSites Consulting London team. I really appreciate all the nice words and wonderful feedback. Feel free to download the presentation and share it with your friends.
Hope to meet some of you in London again at the Insight Show (part of Marketing Week Live) at the end of June. I’m presenting on Wednesday 27 June. Registration is free via the Marketing Week website.
Read more »In this video I am introducing a new research paper I’ve conducted together with Tom De Ruyck, head of Research Communities at InSites Consulting. The paper, “From co-creation to collaboration” is about giving consumers a voice in your company in a strucutural way. For the research, Tom and I have interviewed 15 CEO’s and decision makers at companies operating on a global level.
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