Conversation Management | Everything you need to know to survive the age of conversations

Marketers might go beyond Twitter and Facebook

Tweet

by Matthijs van den Broek on August 2, 2011in the categories Branding, Social Web1 Comment

Research from May 2011 done by The Pivot Conference and Brian Solis found that two-thirds of marketers were already conducting social media advertising activities, and 18% more planned to do so in the next year. Most agreed that these efforts would prove very valuable, and 54% of those currently running ads were satisfied. Currently, Facebook and, to a lesser extent, Twitter dominate. More than nine in 10 respondents have deployed campaigns on Facebook and 78% have done so on Twitter. But there’s more, plenty more to come, eMarketer suggests based on this research.
Read more »

Tweet
A little bit of love from Sweex

Tweet

by Matthijs van den Broek on August 1, 2011in the categories Conversations1 Comment

Sweex might be a brand you know. They make computer stuff, like routers, powerline adapters, modems and so on. It’s not exactly an “engaging” A-brand in my humble opinion. The products are ok, and they probably just…. work. In his little Sweex package my colleague at InSites Consulting Ramon Pardo‘s found next to his router, some love from the CEO of Sweex, called Leon. He was not the only one out there who’s noticed the fortune-cookie-like wish that Leon is giving him. When Ramon unboxed his router, he found a nice letter. We also made a picture of it, you can find it below:
Read more »

Tweet
How many times did you hit the “Unlike” button on Facebook?

Tweet

by Matthijs van den Broek on July 29, 2011in the categories Conversations, Social Web8 Comments

There’s a lot said about the Like-button on Facebook. These days, you can find them everywhere, also, automatically added to stories about people who died in nasty accidents (what’s there to like?). In 2010 some people thought a Like would kill your blogcomments, a lot of believers say the amount of fans and likes you collect as a brand are the only true indicator for real brand engagement. And I’m convinced that there are a lot of brands that have made some KPI’s for their Facebook-efforts by creating targets for their amount of Likes. “We should have 50k Facebook fans by the end of this year, or else….”
Read more »

Tweet
Facebook makes it dead simple for brands to join conversations

Tweet

by Polle de Maagt on July 27, 2011in the categories ConversationsNo Comments

Facebook just launched Facebook Business, yet another attempt to make the step for companies to join in on consumer conversations on Facebook as easy as possible. A logical step, while consumers keep spending more time on the network and more and more brands started or intend to start engaging with consumers within Facebook.
Read more »

Tweet
Only half of marketers measure social traffic

Tweet

by Matthijs van den Broek on July 26, 2011in the categories Branding, Social Web, UncategorizedNo Comments

More than half (54%) of North American marketers measure the traffic volume generated by social media, according to the Q2 2011 Quarterly Digital Intelligence Briefing from Adobe and Econsultancy, via MarketingCharts. A similar 53% also measure engagement with their Facebook brand page and Twitter accounts. Half of the marketers DOES measure something….. That’s the positive way of describing the results. You could also say, that half of the marketers still doesn’t measure any social volume and engagement. Should they?
Read more »

Tweet