Conversation Management | Everything you need to know to survive the age of conversations

Your Google+ Visual Guide for circles

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by Matthijs van den Broek on July 8, 2011in the categories Social Web1 Comment

My inbox is getting stuffed with people adding me to Google+. You can run but you cannot hide these days: Google+ is everywhere and the buzz about this new social network Google’s started after failing a lot in the social network space, is huge. The Google+ project aims to make sharing on the web more like sharing in real life, and for those of you who don’t have a clue what Google is doing or trying to do to find an answer to the staggering growth to 750 million Facebook users (and counting), here’s a nice presentation with video’s.
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The rise of social currency: Incubate.org’s personal affiliate program

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by Polle de Maagt on July 7, 2011in the categories ConversationsNo Comments

Some 3 years ago, I had a salad together with a friend of mine in a random restaurant in Amsterdam. We both loved it so much (and were so twitter-addicted) that we shared it on twitter, for others to see and maybe even visit the venue to have the same salad. We were sharing stuff because we thought it was worth sharing with our friends. But in the meanwhile, we were advertising the restaurant. Which made us think: Shouldn’t we get a discount on the salads for sharing this with our twitter followers?
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OPA: A portrait of today’s tablet user

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by Matthijs van den Broek on July 7, 2011in the categories MobileNo Comments

An April 2011 study conducted by the Online Publishers Association. “A Portrait of Today’s Tablet User,” (pdf, can be downloaded here, below you’ll find it on SlideShare) on which OPA collaborated with Frank N. Magid Associates, found that tablets are the preferred reading device for the majority of its owners compared with computers and printed media for many types of content, including weather, entertainment, news, sports and financial information.
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Twitter drops following requirement for DM: Brandlovers can go wild

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by Matthijs van den Broek on July 5, 2011in the categories Conversations, Social WebNo Comments

“So… why can’t I send a DM to Pink, then?” During a crash-Twitter-course here at InSites, on of my colleagues asked this question about Twitter. That may seem basic for heavy users, but the answer I gave (“because Pink’s probably not following you, although you rock of course”) is outdated since yesterday. Twitter has begun amending its messaging policy for Verified Accounts, allowing celebrities and brands to receive Direct Messages (the personal kindalike e-mail thingy for Twitter-users ) without having to follow the sender. So, my colleague can now send Pink a Direct Message, without Pink following my colleague. Why is that important and why should you care?
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How PayPal received 30k fans in a few days

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by Matthijs van den Broek on July 4, 2011in the categories Activation, Social Web9 Comments

What’s worth a “Like” on Facebook? Does it tell us something about engagement, about the true relationship between brands and fans? About conversations, listening culture? A Like tells a thousand stories, probably. And numbers…. wel they don’t always tell a lot. But hey, there’s a difference between 10 fans and 30.000. Paypal, the online payment method, managed to get 30.000 fans in just a few days by doing an iPad 2 marketing campaign on Facebook. Derk Wagelaar, the director Benelux of PayPal, was interviewed at Dutch marketingblog Frankwatching.
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