Conversation Management | Everything you need to know to survive the age of conversations

Adapting your content marketing to the 2013 consumer

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by Steven Van Belleghem on October 10, 2012in the categories Social WebNo Comments

In the next few weeks many companies will be working on their marketing plans for 2013. For most of them, content marketing will be a part of those plans. While making those plans, it’s quite important to consider changes in online consumer behaviour. Research agency InSites Consulting, data and sampling partner SSI and translation agency No Problem! recently conducted a global consumer survey to better understand the consumer. Based on this research, we were able to draw 5 key conclusions for content marketers to take into account.
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10 to do’s for the Conversation Manager

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by Steven Van Belleghem on October 9, 2012in the categories Social WebNo Comments

The role of a Conversation Manager is changing rapidly. Looking at the latest InSites Consulting “Social Media around the World 2012” report, I saw a number of conclusions that have a big impact on the approach of a Conversation Manager.
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Only a small window of opportunity for brands on social media

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by Steven Van Belleghem on October 8, 2012in the categories Social Web1 Comment

Even in the modern world, marketing is still about reaching out to a lot of people. Now that the impact of traditional media seems to erode, marketers dream about thousands or even millions of fans and followers on social media. Based upon our latest “Social Media around the World” report, I have my doubts if all brands will succeed in this ambition.
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Modern marketing means customer collaboration

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by Steven Van Belleghem on October 4, 2012in the categories Social WebNo Comments

The use of social media is still on the rise. The introduction of smartphones, tablets and mobile internet have given fresh momentum to the use of social media. This is just one of the conclusions from a worldwide study on the use of social media by e-research agency InSites Consulting. The study also reveals that consumers not only talk to each other; they also like to connect with brands. One in two follow at least one brand.
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Klout: The facts and consequences for brands

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by Steven Van Belleghem on October 3, 2012in the categories Social Web2 Comments

These last few weeks I’ve had more questions about Klout than in the last two years. In other words, European marketers are discovering there may be an easy way to find “influential” people on the web. Let’s start by taking a look at the facts.
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The 10 most FAQ of Conversation Management

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Adapting your content marketing to the 2013 consumer

10 to do’s for the Conversation Manager

Only a small window of opportunity for brands on social media

Modern marketing means customer collaboration

Klout: The facts and consequences for brands

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Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management