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How Big Is The Internet? [Infographic]
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9 common mistakes in corporate social media
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At InSites Consulting we're doing quite some desk research for clients to evaluate their corporate approach in online conversations and social media, which we benchmark with initiatives of competitors in the industry.
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Actually it's a bit sad to see how poor even large companies are doing at this stage. But we can help each other by sharing tips and best practices. -
Why your most brilliant ideas are killed in action
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Don't you hate it? The moment you have a brilliant idea for your company but it is killed because of a zillion 'what if?' questions? I just hate it. If I talk to the guys from advertising agencies, it's also a frustration to them. They have this superb idea for a campaign. Everybody loves it, but by the time legal is done with it.... well, you just have a plain, average campaign left.
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Companies that co-create are fast growing companies
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At InSites Consulting, we recently conducted a study among 500 senior marketers in the UK, France, Germany, The Netherlands & Belgium. The study covered different topics of the implementation of conversation management in their corporations. One of the key conclusions is that companies who co-create with their consumers are faster growing companies than those who don't co-create.
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This is how we shared content in 2010
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