Many people were deeply shocked by the interview of De Telegraaf, a Dutch newspaper, with Ruben, the sole survivor of a plane crash. A journalist calling a boy that didn't even know that he lost his parents in this terrible accident, let's seriously question this approach. If you look at this situation with the glasses of a Conversation Manager, things only get worse. A good Conversation Manager will be so disappointed in the answer of the editor of the newspaper.
Read more »From co-creation to collaboration
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing.Book a speech
A six step Content Marketing Model
A pragmatic 6 step approach to start with content marketing. For most marketers content marketing is intangible. This paper makes content marketing very easy to understand and it guides you through to basic principles behind the philosophy.Social Media Integration
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.

