IPad | Conversation Management

The Big iPad Study by Sanoma

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by Lisa Derycke on October 17, 2011in the categories MobileNo Comments

SanomaMedia did an extensive research among more than 3.500 iPad owners on the usage of their favourite tablet. First, we need to get a more distinctive view on those iPad users. It comes as no surprise that mainly men own an iPad, over 80%, that is. Although Belgium is the only country where women take the lead in owning one. The average user is between 35 and 45 years old, still, older people are starting to gain interest as well.
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Infographic: Usage of the iPad in the United Kingdom

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by Carl Vanormelingen on June 21, 2011in the categories MobileNo Comments

Last month the UK based company ‘Imano‘ conducted a survey among 2008 UK iPad users. Below some interesting facts. iPads are mostly used in the living room (95%), garden (48%), car (26%), bathroom (35%), kitchen (63%) and… in the bedroom (89%). Of the iPad users, 33 percent have installed between the 20 – 49 applications, 6 percent of the users installed more than 100 applications. iPad owners also have an
iPhone (57%), Nintendo Wii (51%), Sony Playstation 3 (34%), Microsoft Xbox (30%), Blackberry 21%) or an Android smartphone (18%.
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Companies should have an investment fund for social presence.

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by Polle de Maagt on April 19, 2011in the categories Social Web4 Comments

More than 18 months ago, I got in contact with the director of a small university studies in The Netherlands He had just invested in iPod touches for all his teachers as a Christmas gift. The results were pretty interesting: students noticed it was easier to make an appointment with one of their teachers (because the teachers always had their calendar with them) and teachers started replying to their email faster and at different times (even in the evening, when they were sitting at their couches at home). Even more interesting, many of the technology sceptics had turned into technology enthousiasts and started exploring the possibilities of their new toys. This improved technology savvyness and adoption would prove to be an interesting breeding ground for next steps. Some teachers even started blogging and twittering, increasing the visibility of the school. Some even copied the BarCamp and OpenCoffee concept to invite external people to come over and brainstorm with them and their students. The best thing maybe, it increased student satisfaction.
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How TV advertising can benefit from the second screen

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by Steven Van Belleghem on March 21, 2011in the categories Activation, Conversations, Social Web4 Comments

Two weeks ago I was invited in a Belgian radio show to talk about the future of television advertising. A big Belgian broadcaster decided to drop one of their formats because more than 20% of the viewers were recording the show, watched later and skipped advertising. Because of this consumer behavior, the revenues for the TV station were decreasing and the ROI of the show is too low. This opened up a whole debate about the future of TV advertising.
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Storytelling works

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by Steven Van Belleghem on July 8, 2010in the categories Branding1 Comment

A few weeks ago, my wife Evi and I were looking for a birthday gift for my mother-in-law. After a rich discussion, we decided to go for a classic one (low risk of buying the wrong present): perfume.
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