Conversation Management | Everything you need to know to survive the age of conversations

Conversation Management in a B2B setting: Is that an option?

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by Steven Van Belleghem on June 8, 2012in the categories Conversations, Social Web1 Comment

It is the most frequently asked question before, during and after my workshops: “Steven, can this conversation vision also be applied in B2B companies?”. As far as I am concerned, the answer is a clear YES! In this article I will try and explain why I think so, and I will try and convince you to get started with conversation management in a B2B setting.
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Strike a pose!? Pictures of the UK book launch of The Conversation Company

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by Anke Moerdyck on June 7, 2012in the categories ReviewsNo Comments

Two weeks ago we presented The Conversation Company by Steven Van Belleghem to the UK market(ing) research industry at the official UK book launch (organised by InSites Consulting). An event filled with great people, great food, great vibes… and we hope we inspired many of you with our story of The Conversation Company! Check the pictures online if you want to spot yourself in the audience. Missed the event? Take a look at this short movie of our Dutch & Belgian book launch event early March.
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From co-creation to collaboration

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by Steven Van Belleghem on June 6, 2012in the categories ConversationsNo Comments

Today is the last post in our series on structural collaboration based on the study of Tom De Ruyck and myself. We would like to close off with some thoughts and conclusions.
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5 Pillars for a successful Evolution towards structural Collaboration

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by Steven Van Belleghem on May 31, 2012in the categories ConversationsNo Comments

Companies that succeed in the evolution from co-creation to structural collaboration have 5 things in common. These 5 pillars are the insights from the research project of myself and Tom De Ruyck about structural collaboration.
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Company objectives for structural collaboration with consumers

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by Steven Van Belleghem on May 30, 2012in the categories Conversations, Social WebNo Comments

Yesterday we discussed the status of co-creation and collaboration in the world. Today, we continue with sharing the results of our study about collaboration. Topic of today is the objectives companies have with collaboration and the steps they need to go through to include the voice of the customer in all their decision flows.
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Strike a pose!? Pictures of the UK book launch of The Conversation Company

From co-creation to collaboration

5 Pillars for a successful Evolution towards structural Collaboration

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Get Ready for Marketing 2020

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The 10 most FAQ of Conversation Management

Blog

Conversation Management in a B2B setting: Is that an option?

Strike a pose!? Pictures of the UK book launch of The Conversation Company

From co-creation to collaboration

5 Pillars for a successful Evolution towards structural Collaboration

Company objectives for structural collaboration with consumers

Subscribe to our newsletter

Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management