Conversation Management | Everything you need to know to survive the age of conversations

The Story of The Conversation Company

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by Steven Van Belleghem on May 3, 2012in the categories Conversations, Social Web1 Comment

In the last two months, we’ve published several blogposts introducing my new book The Conversation Company. For the Belgian and Dutch booklaunch that we organized in March, I’ve assembled a paper for marketingblog Frankwatching in Dutch, and we’ve now “translated” that paper for you in English to download, print and or read. We’ve done that in our warming up for the booklaunch in the UK (check out this blogpost about our Uk office and the launch), that is due on May 22. Find the paper below on SlideShare, registrations for the UK booklaunch are still open!
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Help, technology is overtaking my life!

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by Matthijs van den Broek on April 30, 2012in the categories Conversations, Social Web1 Comment

Many consumers worldwide appeear to be worried that technology is overtaking their lives, according to recent report by Euro RSCG Worldwide (This Digital Life, via MC). in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers and mainstream consumers (84% of the sample), the study finds that 59% of the former, and 62% of the latter are concerned about society’s addiction to or over-reliance on technology.
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62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

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by Matthijs van den Broek on April 20, 2012in the categories Social WebNo Comments

Social media can and maybe should be seen as the greatest platforms to use to bring consumers into the boardroom on your road to becoming a conversation company (see: “Social Media as a perfect partner for the Conversation Company“). Search results are these days highly influenced by social media content, blogs still rank high in search engines because of their dynamic content. The question that the Center for Marketing Research at the University of Massachusetts Dartmouth asked was: How are all these developments affecting the marketing strategies of Fortune 500 companies? The infographic we share below, made by GoGolf, covers the latest social media presence data of Fortune 500 companies (2011 list, 2012 coming up).
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6 things I would do tomorrow if I was a CEO

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by Steven Van Belleghem on April 18, 2012in the categories ConversationsNo Comments

These are extremely captivating and challenging times for most companies. Everyone faces the same challenge: doing more with fewer resources. Furthermore most CEO’s I meet want to manage their company in a positive and conversation-worthy way. Well, they want to, but they are often faced with the difficulty to get the momentum going and to align all collaborators.
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Become a Conversation Company by executing 10 strategic projects

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by Steven Van Belleghem on April 13, 2012in the categories Conversations1 Comment

The journey of becoming a Conversation Company is a journey that begins today, but never ends. As mentioned in the first post about the new book: the Conversation Company is a metaphor for the most consumer centric company possible, leveraging the power of people in a positive way and grasping all the opportunities new media has to offer.
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6 things I would do tomorrow if I was a CEO

Become a Conversation Company by executing 10 strategic projects

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The 10 most FAQ of Conversation Management

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The Story of The Conversation Company

Help, technology is overtaking my life!

62% of Fortune 500 companies have active corporate Twitter accounts [Infographic]

6 things I would do tomorrow if I was a CEO

Become a Conversation Company by executing 10 strategic projects

Subscribe to our newsletter

Get Ready for Marketing 2020

Book a speech

The 10 most FAQ of Conversation Management