Conversation Management | Everything you need to know to survive the age of conversations

The biggest struggles for social media marketers

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by Matthijs van den Broek on September 22, 2011in the categories Conversations, Social WebNo Comments

Forrester Research recently published (via: Marketingfacts, Dutch) a research under 132 European social media marketers. The research found, that they are struggling with measurement of social media and social media ROI and with human resources. A lot of marketers are having trouble getting budget approved for social media activities. Only 4 percent of the marketers says generating engagement and positive conversations are being prioritized in measuring ROI. And: because of the “bad measuring” marketers are having the biggest problems to adress the budget of social media compared to other channels.
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3 facts about Twitter versus Facebook

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by Steven Van Belleghem on September 21, 2011in the categories Social Web6 Comments

When we started with our ‘Social Media around the World’ study, we had a few hypotheses about Facebook and Twitter. We’re happy to share these hypotheses and the answers we found.
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The basics of social media in the world

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by Steven Van Belleghem on September 20, 2011in the categories Social Web1 Comment

Our ‘Social Media around the World’ report contains numerous facts, details & conclusions of our global social media study. With this post I summarized the basics on social media to give you a heads up on social media usage around the globe.
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Online and offline are two of a kind

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by Steven Van Belleghem on September 19, 2011in the categories Branding, Social WebNo Comments

Our ‘Social Media around the World’ study showed that online and offline are closely linked to each other. Now that social media adoption has reached the mass market, it is clear that everything that happens offline has an impact on the online conversations.
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A Food Pyramid for Content Marketing

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by Matthijs van den Broek on September 19, 2011in the categories Branding, Conversations1 Comment

Overheard at a recent conference, “it’s not about content anymmore, but about context.” I believe there’s no context without content. And that there can be content without context. Euhm…. Very interesting, don’t you think? As we’re trying to be a conversation company here at Insites, adhering the conversation management philosophy, a lot of what I and we at the marketing department do, comes down to content marketing as a tactic. Last week, I saw this beautiful pyramid about just that: a pyramid of content marketing made by the contentmarketinginstitute. Check it out:
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